26th Annual Executive Marketing Seminar

Location: Litchfield Beach & Golf Resort hosts this event (14276 Ocean Hwy, Pawleys Island, SC 29585) 1-800-344-0982

Developing a Marketing Plan allows farm operators to write a marketing and risk management plan for the upcoming year. The seminar packs over 20 hours of hands-on instruction, including problem solving and case studies. Participants will write a 2025 marketing plan based on FLOID (Family Living, Operating expenses, Interest expense, Debt service), and desired equity growth.

Seminar Topics:

Dave Kohl:

• Mega Trends 2025 and Beyond
• High Octane Business Strategies
• Business & Financial IQ

Scott Mickey:

• Fundamental Outlook for Inputs and Commodities
• Crop Insurance Review
• Putting the Plan on Paper
• FLOID
• Target Price Analysis
• Year-Round Strategies

Ken Eriksen:

• 4-Rs of the Agri Supply Chain
• Global Disruptions
• Transportation Influences
• Ocean, rail, barge, truck

David Simmons:

• Working with your grain buyer
• Understanding local & cash offers

Marketing Simulation Game

Host or Publisher Clemson University Extension Agribusiness Team