2026 Tourism Celebration

2026 Tourism Celebration
May 13 | 3PM - 5PM | PAIKKA

This is a city where the world comes together—and where you don’t have to leave to experience it. Saint Paul is defined by its people, its neighborhoods, and the vibrant cultures that shape everyday life here. With over 100 languages spoken, our city is a living, evolving story of heritage, creativity, and connection.

At Visit Saint Paul, we are committed to telling that story in full - celebrating every neighborhood, every culture, and every voice that makes this city what it is. We believe tourism isn’t just about attracting visitors; it’s about honoring local identity, supporting community, and creating shared pride in place.

Join us for the 2026 Tourism Celebration as we bring that story to life. This year’s theme, This Is Saint Paul, invites you to experience the energy, openness, and cultural richness that define our city—and to celebrate the people and partnerships that make it thrive.

Connect & Celebrate: Gather with the people shaping Saint Paul’s tourism and hospitality community. From small business owners to community leaders and industry partners, this is a space to build meaningful connections, strengthen relationships, and celebrate our shared successes.

The Power of Tourism in Saint Paul: Get an inside look at how tourism advances Saint Paul’s economic vitality and community impact. Hear key updates on our strategic priorities: from attracting visitors and supporting small businesses to strengthening partnerships and advancing economic growth across the city.

Festival Showcase: A Sneak Peek at Saint Paul's Uniting Festivals
Get a taste of what’s to come with a colorful lineup of can't-miss celebrations that make Saint Paul shine all year long. From music fests to cultural showcases and art-filled streets, this preview brings the city's energy to life.

Enjoy the Sounds of Frogtown Radio's DJ Arctic: Enjoy an afternoon soundtrack curated by DJ Arctic of Frogtown Radio (WFNU-LP), a community-powered station amplifying local voices and stories. Their work reflects the spirit of Saint Paul—authentic, inclusive, and community-driven.

All attendees will be entered to win prizes!

Each May, we celebrate National Travel & Tourism Week (NTTW), the U.S. travel industry’s annual tradition of recognizing the essential role travel plays in powering our economy, strengthening communities and connecting America. Established by U.S. Travel Association, NTTW brings the industry together each year to spotlight travel’s impact—from supporting 15 million jobs to generating critical tax revenue that funds public services and infrastructure in communities nationwide.

Tourism is essential to Saint Paul’s vitality, workforce, and sense of place. Every visit, every shared experience, and every connection made contributes to our community’s growth. Tourism fuels opportunity, supports local businesses, and strengthens the connections that make our city thrive.

Visit Saint Paul is the official convention & visitors bureau for Minnesota's capital city of Saint Paul. Our mission is to generate economic growth for Saint Paul by effectively marketing the RiverCentre campus, Saint Paul, and the region as a preferred convention and tourism destination for all cultures and groups.

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