2026 Southwest Music Fest-Platteville, WI

Carrying the festival’s new tagline, “Rooted in Music, Fueled by Flavor,” the 2026 event marks the highly anticipated return of the beloved Hometown Hog Roast, bringing the celebration back to where it all began.

On Friday evening, July 17, the Hog Roast and live music will take place at The Annex, adjacent to Pizzeria Uno. The evening will feature roasted pork, live entertainment, refreshing beverages, and a high-energy hometown atmosphere that reconnects the community to one of its favorite summer traditions.

Saturday, July 18, transforms Historic Second Street into a vibrant, walkable entertainment district filled with live music throughout the day. Start the day with the “Cure Your Hangover” Bloody Mary Tour , bean bag tournament and acoustic performances followed by regional bands across downtown establishments.

Headliners Sonic Circus and The Pork Tornadoes rock the Main Stage starting at 5 pm

ONE ticket gets admission BOTH days!

Info: The Hog Roast meal is NOT included in the admission ticket price. Meal tickets can be purchased at the event. Pork meal will be served until 9 pm or UNTIL SOLD OUT.

Info: Admission Gate #3 is located inside the VFW Bar & Grill. Enter the side entrance off of Mineral Street. Admission Gate #4 is located on Second Street near the intersection at Main Street.

Info: Pick up a tour card from any participating bar. Purchase a "Hangover Cure" beverage to receive a stamp. Collect four (4) or more stamps and turn your card into the Chamber Booth to receive a free pull tab (and a chance at $500)

Info: SWMF admission ticket is included in registration fee. Contact Ogger's Pub & Grub to pre-register. Saturday team registration begins at 11 am , bags fly at Noon.

Info: Dustin will play inside the gated area on Second Street, adjacent to the Bean Bag Tournament.

Info: Watch Logan Bollant inside the gated area on Second Street, adjacent to the Bean Bag Tournament.

Info: Sarah Day Music will be featured on the back patio of Red N Deb's Bar & Grill.

Info: 50/50 tickets can be purchased at the Chamber Booth.

Info: Stolen Grace will be playing on the front patio of The Gym.

Info: Drawing will be held at 8:30 pm or at the conclusion of Sonic Circus. 50/50 tickets can be purchased at the Chamber Booth.

Info: Event concludes and all alcoholic beverages MUST be inside the taverns.

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Host or Publisher Platteville Regional Chamber