2026 Pure Ludington BRRRewfest

Experience a taste of Michigan’s winter magic at the Pure Ludington Brrrewfest, returning to our charming lakeshore town on Saturday, January 31! Shake off those winter blues—bundle up in your coziest layers, gather your friends, and head to Legacy Plaza for an afternoon of fun and flavor.

Step inside to enjoy live music, great vibes, and craft beverages from 20 Michigan breweries. Sample a variety of beer, cider, wine, and mead from 1–6 p.m., and discover your new favorite local brew. Tickets go on sale in December, so mark your calendar!

All proceeds benefit the Friends of the Ludington State Park, a dedicated nonprofit that supports programs, activities, and volunteer efforts beyond what’s traditionally funded by the Michigan Department of Natural Resources.

Event pricing: December 2-January 30: $30
Day-of pricing: $40

Ticket includes:
Entry into the festival
7 tokens (1 per 5oz. taste)
5-ounce commemorative tasting glass

FLASH SALE: November 28-December 1 – Grab your tickets for just $25! This price is ONLY available this weekend, so don’t miss it!

Festival eats from:
Jamesport Brewing Company
Lakeside Wiener Wagon

Things to note:
You must be 21+ to enter.
A valid ID must be presented at the gate.
Dogs and children are not permitted.

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Host or Publisher Ludington/Scottville Area Chamber