2026 PRLA Winter Meeting
Schedule
Mon, 23 Feb, 2026 at 10:30 am to Tue, 24 Feb, 2026 at 12:00 pm
UTC-05:00Location
Hershey Lodge | Hershey, PA
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Where Leadership Meets the Next Generation Join us at the Hershey Lodge for two days of strategic planning, statewide collaboration, and a celebration of Pennsylvania's rising hospitality talent.
The PRLA Winter Meeting brings together hospitality leaders, destination partners, and industry advocates for a full day of business meetings and strategic retreats—followed by the 12th annual PA ProStart Student Invitational, where the next generation of hospitality professionals showcase their skills.
Day 1: Leadership & Industry Strategy
Strengthening Today's Professionals
Morning Business Sessions
Day 1 kicks off with the PRLA Educational Foundation Board of Directors Meeting at 9 a.m., immediately followed by the PRLA Board of Directors Meeting & Lunch.
Afternoon Leadership Sessions
DMO Retreat — A collaborative working session exploring statewide tourism trends, challenges, and opportunities to strengthen Pennsylvania's destination landscape.
State & Chapter Leaders Strategy Retreat — A strategic forum for building the 2026 leadership pipeline, planning local events, growing membership, and fundraising.
PRLAEF Fundraising Dinner
Educating Todays Professionals. Developing Tomorrow's Leaders.
Join us for a special offsite fundraising dinner supporting the PRLA Educational Foundation. Your participation fuels workforce development, industry-recognized credentials, scholarships, and hands-on training programs—strengthening the hospitality workforce of today and tomorrow. Full dinner details will be announced soon.
Day 2: PA ProStart Student Invitational
Investing in Tomorrow's Hospitality Leaders
High school students from around Pennsylvania will compete in the 12th annual PA ProStart Student Invitational. With culinary, management, and cake decorating divisions, this competition is designed to build confidence, ignite passion, and prepare them for successful careers in hospitality.
Relive the excitement—watch last year's highlight reel to see the energy, creativity, and talent these students bring to the competition.
Join us at the Awards Luncheon ($40/person) as we celebrate the winning teams and recognize the outstanding achievements of Pennsylvania's future hospitality professionals.
ACCOMMODATIONS
Make the most of your experience by staying at the Hershey Lodge, the official host hotel of the PRLA Winter Meeting and 12th annual PA ProStart Student Invitational.
Book by January 23 to take advantage of the special rate of $169+tax per night. Call (855) 729-3108 to book your room OR use this online booking link:
https://www.hersheylodge.com/qr/CPW8Y3V5WV/
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Where is it happening?
Hershey Lodge, 325 University Dr,Hershey, Pennsylvania, United StatesEvent Location & Nearby Stays:
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