2026 ODA ANNUAL CONFERENCE
Schedule
Tue, 27 Jan, 2026 at 01:00 pm to Wed, 28 Jan, 2026 at 09:30 pm
UTC-08:00Location
Embassy Suites by Hilton Portland Tigard | Tigard, OR
About this Event
The 2026 ODA Annual Conference will be hosted by Explore Tualatin Valley in Tigard on January 27–28, 2026. This premier gathering has become the can’t-miss event for Oregon’s tourism leaders.
Together with Explore Tualatin Valley and the Embassy Suites by Hilton Portland Tigard, ODA is creating an exceptional conference experience focused on leadership development, innovative education, and meaningful networking for our DMO, RDMO, and Associate members.
Registration: Includes all conference programming
Lodging & Travel: Responsibility of attendees
Book your hotel room with our preferred lodging partner, Embassy Suites by Hilton Portland Tigard, here:
Please note that the conference will begin at 1:00 PM on January 27th and conclude after dinner at 9:30 PM on January 28th. Most attendees will likely want to book a room January 27-29.
Conference attendance is exclusive to ODA members in good standing. Please ensure your membership is current.
For exhibitor and sponsorship opportunities, or information on future host site reservations, please contact: [email protected]
Agenda
🕑: 11:00 AM - 01:00 PM
(Day 1 of Conference ) January 27th - Sponsor/Vendor Setup
🕑: 11:00 AM - 01:00 PM
Silent Auction Basket Dropoff
🕑: 12:00 PM - 01:00 PM
Attendee Registration
🕑: 01:00 PM - 01:30 PM
ODA Welcome & Annual Report (Start of Conference)
🕑: 01:30 PM - 02:30 PM
2026 Oregon Legislative Session
🕑: 02:30 PM - 02:45 PM
Break
🕑: 02:45 PM - 03:45 PM
Data-Driven Decisions for DMOS
🕑: 03:45 PM - 04:00 PM
Featured Sponsor
🕑: 04:00 PM - 05:00 PM
Tourism for Tomorrow: Resilience, Adaptation & Action
🕑: 05:00 PM - 06:30 PM
Reception
🕑: 06:30 PM - 09:30 PM
Dinner
🕑: 08:00 AM - 09:00 AM
(Day 2 of Conference) January 28th - Breakfast
🕑: 09:00 AM - 09:15 AM
ODA Welcome
🕑: 09:15 AM - 10:15 AM
Keynote
Host: Chris Dyer
Info: Chris Dyer is a nationally recognized expert in leadership, company culture, and organizational growth. With a career spanning luxury hospitality, entrepreneurship, and global consulting, Chris has helped more than 50 top companies strengthen culture, lead with purpose, and build high-performing teams.
A former Olympic-level swim coach and competitive water polo player, Chris brings the same drive and strategic mindset to the stage, inspiring leaders to turn challenges into opportunities. He led his company to be named one of Inc. Magazine’s fastest-growing organizations five times and authored The Power of Company Culture, which was recognized among the “Top 10 HR Books of All Time.”
Chris’s dynamic keynotes—praised as “the best of the conference!”—blend actionable insights with compelling storytelling. Featured by NBC, CBS, BBC, and Forbes, he challenges audiences to embrace transparency, positivity, and innovation.
🕑: 10:15 AM - 11:30 AM
Regional Roundtable
🕑: 11:30 AM - 12:00 PM
Travel Oregon - What's Next with Wheel The World Partnership
🕑: 12:00 PM - 01:00 PM
Lunch
🕑: 01:00 PM - 01:15 PM
Featured Sponsor
🕑: 01:15 PM - 02:30 PM
Designing Destinations: Creative Wayfinding & Experiential Projects
🕑: 02:30 PM - 02:45 PM
Break
🕑: 02:45 PM - 03:00 PM
Featured Sponsor
🕑: 03:00 PM - 04:00 PM
Marketing Oregon’s Table: From Farm to Fork to Public Market
🕑: 04:00 PM - 05:00 PM
Content Creation at Scale: Video, social, and UGC strategies for DMOs
🕑: 05:00 PM - 06:30 PM
Break
🕑: 06:30 PM - 07:00 PM
(Free) Transportation to Offsite Dinner
🕑: 07:00 PM - 09:00 PM
Offsite Dinner Hosted by Explore Tualatin Valley (End of Conference)
*Agenda is subject to change
Where is it happening?
Embassy Suites by Hilton Portland Tigard, 9000 Southwest Washington Square Road, Tigard, United StatesEvent Location & Nearby Stays:
USD 375.00
