2026 Inspiring Tourism Summit

Join us for an inspiring morning of cutting edge data, trends and expectations for what domestic and international travelers will be looking for in 2026! We will have experts in various fields from around the state here to prepare and inspire you to maximize your potential revenues and engagement. Doors open at 8:30am, programming runs from 9am-12:30pm with a complimentary light continental breakfast for attendees. Free to attend, open to businesses, organizations and residents in Winchester and Frederick County, VA

8:30am Doors Open and Complimentary Light Continental Breakfast

9:00am Welcome - Discover Winchester Team

9:15am State Tourism Data, Trends and Projections - Dan Roberts, VP of Research & Strategy for Virginia Tourism Corporation

10:00am Regional and Statewide Update and 2025 Opportunities - Kelli Weaver, Destination Development Manager for Virginia Tourism Corporation

10:15am What's Coming in Old Town Winchester - Brady Cloven, Executive Director for Friends of Old Town Winchester

10:30am The International Traveler to Virginia - Current data, expected trends and tips - Carroll Rheem, Founder and CEO of iolite group (in partnership with Virginia Tourism Corporation)

10:45am Networking and Coffee Break

11:00am Tourism Trends, Insights and Inspirations for 2026 with active planning activities for all attendees - Amanda Carter, Principal at Charrette Creative Agency

12:25pm Winchester-Frederick Co State of Tourism for 2026 - Charrette Agency & Discover Winchester Team

12:30pm Conclude and Networking

Know what’s Happening Next — before everyone else does.

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Host or Publisher Winchester Frederick County Tourism Office