2026 Ignite Conference: Stories That Shape Us
About this Event
Stories That Shape Us: From Heritage to Headlines
The 2026 Ignite Conference will explore how narrative influences perception, builds trust, and drives meaningful impact. From Montana’s rich cultural legacy to the cutting-edge strategies shaping modern communication and PR, we’ll uncover how authentic storytelling drives engagement in an era of rapid change
Check out the agenda at a glace.
Day 1 (Sept. 30)
🕑: 08:15 AM - 09:00 AM
Registration
Info: Check-in for the conference, get your name badge, and welcome bag. Enjoy coffee, tea, and light breakfast bites before we kick off at 9am.
🕑: 09:00 AM
Opening Keynote: Sarah Calhoun, Red Ants Pants
Host: Sarah Calhoun, Executive Director, Red Ants Pants
Info: Join the founder of Red Ants Pants as she shares lessons in leadership, entrepreneurship, and community impact from her journey building a nationally recognized Montana brand.
The Life-Changing Magic of Being a Hater
Host: Stacie Harris, VP Communications, Boyne Resorts
Info: When everything sounds the same and AI is everywhere, taste, curiosity, and genuine attention are what make a story stand out. Learn the small details that make brands worth paying attention to, and why being a little more discerning can elevate your work.
Montana Heritage Center Tour: Walking Through Montana's Story
Info: An exclusive guided tour of the Montana Heritage Center will showcase the building’s design, engaging exhibits, and unique spaces that bring Montana’s history and stories to life. Attendees will gain a deeper appreciation for the people, places, and events that have shaped the state while exploring the beautiful venue hosting Ignite 2026.
Panel: Promoting the Opening of the Heritage Center
Info: The Montana Historical Society will share the vision, partnerships, and community support that brought this landmark project to life, offering a behind-the-scenes look at its promotion and its role in preserving and sharing Montana’s stories for generations to come.
Workshop: Building and Using Your Own Power
Host: Hatton Littman, MFA, Owner, SURF_HL
Info: This interactive workshop helps participants uncover the behaviors, beliefs, and experiences that build confidence, resilience, and purpose, leaving with a deeper understanding of how to lead with impact.
Day One Reception | Stories After Hours
Host: The Myrna Loy - 15 N. Ewing St.
Info: Join fellow communicators for an evening of networking at the historic Myrna Loy. Enjoy drinks and appetizers while connecting, sharing ideas, and building new professional relationships in one of Helena’s iconic cultural venues.
Day 2 ( Oct. 1)
Case Study: Branding a State
Host: Montana Department of Commerce
Info: The Montana Department of Commerce will share how research, strategy, and storytelling come together to create a brand that captures Montana's identity and connects with audiences across the state and beyond.
Turning Casual Connections into Strategic Alliances
Host: Debi Hammond, Founder + CEO, Merlot Marketing
Info: Some of the most valuable business relationships begin with a simple conversation or shared experience. This session explores how authentic moments and personal connections can evolve into meaningful professional partnerships.
RPIE: Timeless Planning for Modern Communicators
Host: acque Tescher, APR, Supervisor of Public Relations, St.
Info: The RPIE model—Research, Planning, Implementation, and Evaluation—has guided public relations professionals for decades, but its principles remain as relevant as ever. This session explores how communicators can apply this timeless framework to today's fast-paced environment, helping teams develop strategic campaigns, measure impact, and drive meaningful results.
Closing Keynote: More than a Mic
Host: randon Smith, Speaker | Author | Podcaster
Info: Most people don’t struggle with content...they struggle with starting, staying consistent, and knowing what actually works. In this keynote, Brandon Smith shares a behind-the-scenes look at building The Missoula Podcast—the messy start, the momentum, and the lessons learned from showing up week after week. No theory. Just real reps, real conversations, and what happens when you commit to using your voice on purpose.
Where is it happening?
Event Location & Nearby Stays:
USD 108.55 to USD 428.67
