2026 Hub City Days
Schedule
Thu, 23 Jul, 2026 at 08:00 pm to Sat, 25 Jul, 2026 at 11:00 pm
UTC-05:00Location
Marshfield, Wisconsin | Marshfield, WI
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Join us in Downtown Marshfield! Hub City Days is a community celebration filled with live music, great food, family activities, local shopping, and unforgettable moments with friends and neighbors. Join us for a weekend packed with energy, entertainment, and hometown pride.
Thank you to our Main Hub City Days Sponsors: Forte Opening Solutions, Sanford Health Marshfield Clinic, Nelson-Jameson, Simplicity Credit Union, Festival Foods, Waste Management, Central Wisconsin Broadcasting, Planet Fitness, Crocket Septic, 2 1/2 Cups Cupcakery and Bake Shop and Weiler Concrete.
We also greatly appreciate the ongoing support and collaboration efforts from the City of Marshfield, Marshfield Fire and Police Departments, and Marshfield Parks and Recreation.
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HUB CITY DAYS ITINERARY:
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THURSDAY JULY 23rd:
MOVIE IN THE PLAZA
Dusk | Wenzel Family Plaza, July 23rd 2026
Main Sponsor - Forte Opening Solutions
Additional Sponsors Quality Tank Solutions, Forward Bank
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FRIDAY JULY 24th:
SHOP HOP
5:00 PM - 7:00 PM | Downtown Marshfield
Enjoy Marshfield summer shopping and dining. Plan for dinner and moseying to see what stores have up their sleeves. Live music, sales, promotions are in the works!*
Central Ave will be closed to traffic from Veteran's to 4th St., but participating stores are throughout Downtown Marshfield from Arnold Street - 9th St, looping in Chestnut and Maple Aves.
*Pro Tip: Bring a day-of receipt from a Downtown business to the beverage tent at Wenzel Family Plaza between 7:00 PM 9:00 PM. to receive an entry to win Hub City Days Brewfest tickets. One entry per receipt shown (with 21+ ID). Winners will be announced at 9:00 PM in Wenzel Family Plaza. Tickets will be held at Hub City Brew Fest for those not present for the announcement.
BIKE CRUISE
5:50 PM -6:30 PM | Downtown Marshfield
Join one of two neighborhood group rides into Downtown. First 50 participants will receive a Main Street Marshfield goodie bag. At the finish line, visit bike-related vendors and join in the Shop Hop fun.
Starting locations:
> Wildwood Zoo Train on the corner of 17th and Roddis
> Marshfield Middle School Tennis Courts
Meet at a group ride starting location by 5:50 PM. Rides depart at 6:00 PM
Thank you to our event sponsor: The Sports Den
CHILDREN’S SCAVENGER HUNT
5:00 PM - 6:00 PM: | Main Street Marshfield Tent (Central Ave + 2nd St)
Ready, set, go! 100 tickets will be hidden throughout Downtown Marshfield. Tickets can be redeemed for a miniature car.
Sponsored By: Main Street Marshfield
FRIDAY NIGHT LIVE MUSIC
7:00 PM - 10:00 PM | Wenzel Family Plaza
Featuring: ‘Sota Pop
Thank you to our Friday Night Stage Sponsors: Ho-Chunk Gaming Nekoosa, Woodfield Suites, Kwik Trip, State Bank, and Forward Bank
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SATURDAY JULY 25th
HUB CITY DAYS CAR SHOW
10:00 AM - 3:00 PM | Downtown Marshfield
The Hub City Days Car Show spans over 10 city blocks, features 500+ car/bike entries, a live DJ, door prizes, and a veteran appreciation raffle (2:00 PM).
It's the car show you can't miss! Car show vehicle awards are presented at 3:00 PM. Food vendors will be located throughout the event and local restaurants will be open to serve you!
HUB CITY DAYS CRAFT SHOW
10 AM - 3 PM | East 2nd St.
Come shop local Crafters and Vendors we will be located on 2nd street and in the parking lot behind 119 S Central Ave
Craft vendors should inquire with Kriss Schmitt: [email protected]
Main Sponsor: Kailey’s Makers Market, Korie’s Closet Consignment Shop
HUB CITY DAYS FAMILY ZONE
10:00 AM - 3:00 PM | Veterans Park
Activities and family fun for all ages! Featuring games, book giveaways, and more. Plus, a chance to connect with the Marshfield Fire Department and the Marshfield Police Department
Thank you to our event sponsor: Children's Wisconsin
LIVE MUSIC & BEER GARDEN
11:00 AM - 11:00 PM | Wenzel Family Plaza
Featuring: Jerry Schmidt Band 11:00 AM - 3:00 PM
Featuring: Mike Nanstad 3:00 PM - 7:00 PM
Thank you to our Saturday Day Stage Sponsors: Marshfield Bass Club, The Boson Company, NextHome Hub City, Thorogood by Weinbrenner Shoe Company, and Associated Bank
SATURDAY NIGHT LIVE MUSIC
7:00 PM to 11:00 PM | Wenzel Family Plaza
Featuring: HYDE
Thank you to our event sponsor: Forte Opening Solutions
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TICKETED EVENTS for SATURDAY July 25th
HUB CITY DAYS BREWFEST
SAT July 25th 12:00 - 3:00 PM | Wenzel Family Plaza
Live music sets the tone for summer as cold beer flows all afternoon. Connect with local breweries who will be offering multiple samples so you can discover your new favorite brews. Participants also take home a souvenir glass
Food vendors, shopping, car show, craft show, and beer garden are all conveniently located within a few blocks of the event.
Tickets: $30 presale $35 Day of event
Brewfest Main Sponsor: Forte Opening Solutions
Additional Sponsors: Partners Bank; Mill Creek Gardens
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Where is it happening?
Marshfield, Wisconsin, United StatesEvent Location & Nearby Stays:
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