2026 Eastern Shore of Virginia Tourism Summit

Kick off the tourism season with actionable insights, fresh perspectives, and meaningful connections at Cape Charles's newly renovated Impact Center.

What to Expect:

This year's summit brings together tourism professionals, business owners, hospitality leaders, and anyone whose success is tied to the vitality of the Eastern Shore. Whether you run a hotel, restaurant, shop, attraction, or service business, you'll leave with strategies to elevate your brand and drive results in 2026.

Keynote Speaker: The revered destination business expert Jon Schallert will be returning as our keynote speaker in 2026! Schallert is the only professional speaker in the world teaching businesses and communities how to turn themselves into Consumer Destinations.

• In 2026, Jon returns to help our attendees level up to the next phase of their growth
• Refresh and refine your destination strategy
• Find your unique calling card
• Apply his nationally-recognized 14-step process to stand out in 2026

Afternoon Workshop Topics Include:

• Branding strategies that resonate
• Defining your unique message
• Marketing essentials in the age of AI
• Customer care for all businesses

Why Attend:

• Network with fellow ESVA business leaders and tourism professionals
• Gain practical takeaways you can implement immediately
• Experience the newly transformed Impact Center at the Historic Cape Charles Elementary School
• Enjoy complimentary breakfast and lunch

Event Details: 📅 February 23, 2026
📍 The Impact Center, Cape Charles
💰 Free admission (RSVP required)
👥 Limited to 100 attendees

Space is limited and expected to fill quickly. Reserve your spot today!

Vendors and sponsors - please consider supporting this event! Reach out to our Director of Destination Development, Megan Lawson, to discuss our sponsorship opportunities: [email protected]

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher Eastern Shore of Virginia Tourism Commission