2026 Annual Bohdan Medwidsky Memorial Lecture

Presenter: Dr. Maryna Hrymych

Date: April 10, 2026

Time: 3:30 p.m.

Location: BUS 2-05, School of Business, University of Alberta

From the first day of the full-scale invasion in February 2022, Ukraine faced challenges that required immediate working through. This need was largely realized through communication on social media. Amid the torrent of textual, photo, and video content, there emerged both “one-day” messages and private reflections, as well as posts that became, to varying degrees, folklorized and integrated into the collective narrative.

Taken together, these narratives — both mournful and humorous — help people to process collective trauma while simultaneously fostering resilience and maintaining a sense of identity.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Kule Folklore Centre