2025 SLO CAL Summit

Event Overview

The SLO CAL Summit is Visit SLO CAL's annual celebration of the tourism industry. This event brings together multiple sectors throughout SLO CAL including lodging investors, tourism-facing businesses, elected officials and DMO partners for an afternoon of education, updates from SLO CAL’s President & CEO and networking.

Ticket Pricing

$85 General Admission Ticket

$850 Reserved Table of 10

Ticket includes program, lunch, refreshments and reception hors d'oeuvres.

Event Schedule

Doors & Lunch | 11:30am

Program | 12:30pm - 4:00pm

SLO CAL Crafted pop-up & reception to follow

Info: Discover who the SLO CAL traveler is, featuring insights from the latest Visitor Profile Study conducted by Heart+Mind Strategies, with a deep dive into visitor trends and an outlook of travel in today’s evolving geopolitical climate.

Info: Join Dr. Ryan Olson and Mike Dabadie for a thought-provoking fireside chat exploring what it means to truly flourish, along with practical framework for how human flourishing shows up in our work every day.

Info: Explore the future of mobility through the lens of Phoenix’s groundbreaking partnership with Waymo in this forward-looking session featuring insights from Visit Phoenix’s Ron Price and Phoenix Sky Harbor’s Mike O’Shaughnessy, designed to spark conversation and inspiration.

Info: Tourism is the lifeline that protects jobs, supports small businesses and drives economic opportunity. As California continues to navigate increasingly frequent crises, the industry’s resilience has never been more critical. Join Visit California President and CEO Caroline Beteta for an update on global marketing programs that break through brand tarnish, accelerate recovery and drive demand for the Golden State.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Visit SLO CAL