1st Annual San Patricio Fest FOOD & RETAIL VENDOR Application

San Patricio Fest is a high-energy, multi-cultural concert experience bringing together Latin, regional Mexican, urban, and crossover sounds for a massive Dallas audience. This is not a street fair. This is a ticketed, music-driven festival designed to keep attendees on-site for hours, creating strong buying momentum for food and retail vendors.

Thousands of fans will gather for a full day and night of live performances, DJs, and cultural celebration. The crowd is diverse, engaged, and ready to spend. Vendors are positioned directly within the concert footprint, ensuring continuous foot traffic before, during, and after performances.

FOOD Vendor Package Includes

• 10x10 or 10x20 Tent
• Vendor Name Card Signage
• Required Food Permit (for food vendors)
• Placement within the official festival vendor market

FOOD Vendor Revenue Split

• 80% Vendor / 20% Event (POS Gross Receipts)
  You keep the majority of your sales while benefiting from a fully produced event, marketing reach, entertainment lineup, and operational infrastructure

RETAIL Vendor Package Includes

• 10x10 or 10x20 Tent
• Vendor Name Card Signage
• Placement within the official festival vendor market

Why Participate

• Large, captive audience with high dwell time
• Strong food and beverage demand driven by live music and alcohol sales
• Curated vendor mix to avoid oversaturation
• Professional event production, security, and crowd management
• Promotion through digital, radio, and media partners

San Patricio Fest is built for vendors who want volume, visibility, and real revenue. If you’re ready to sell into a high-traffic, culturally rich concert environment, this is the event.

Spots are limited. Apply early to secure placement.

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher Navarro Group