1st Annual Alphalete Games

The first-ever Annual Alphalete Games marks a new flagship fitness event hosted at Alphaland, built around Alphalete’s core philosophy: Become More.

This event is designed to challenge individuals at every level—physically, mentally, and competitively—encouraging each participant to push past perceived limits and walk away stronger than they arrived.

Attendees can take part in engaging, hands-on fitness experiences, including a Ninja Warrior–style obstacle course and a mechanical bull challenge, each testing strength, balance, coordination, and resilience. These activities are structured to be approachable yet demanding, reinforcing the idea that progress is made by showing up and pushing forward.

In addition to open participation, guests will watch Alphalete athletes demonstrate elite performance through signature challenges such as maximum dead hangs and a headline G-Wagon pull, highlighting the discipline, grit, and work ethic that define the Alphalete standard.

Throughout the Games, participants can complete challenge stations to earn free Alphalete merchandise and unlock exclusive Alphalete discounts, rewarding effort, commitment, and the willingness to step into discomfort.

The Annual Alphalete Games is more than a fitness competition—it is a live expression of the Become More mindset, bringing the community together to train harder, compete together, and leave inspired to elevate every aspect of performance and life.

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Host or Publisher Alphalete Athletics