14 AUG - AustCham SME Coffee Morning on "Insight to Impact:Crafting Stories That Set Your SME Apart"
Schedule
Thu Aug 14 2025 at 09:00 am to 10:30 am
UTC+07:00Location
Hyatt Regency Bangkok Sukhumvit | Nana Plaza, BR
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AustCham Thailand pleased to extend an early invitation to our upcoming SME Coffee Morning Session "Insight to Impact: Crafting Stories That Set Your SME Apart" on 14th August, where you will have the opportunity to engage with Dave McCaughan; Thought leader and Storyteller at BIBLIOSEXUAL.WHAT IS AN INSIGHT ? businesses make a difference when they are based on something meaningful
- learning what matters to the people you are targeting is more important than your product
- creating a story built on an insight will make all the difference
- having an original voice in a crowded market brings your difference alive
Dave McCaughan has four decades experience as a marketing communication strategist and market researcher working across the Asia Pacific. He has led Coca-Cola's advertising across the region, created the most successful toothpaste new product in Asia and helped local brands like Siam Amazing Park rethink who they are and how to tell their story.
Date & Time: August 14th, 9:00 AM - 10:30 AM
Location: Hyatt Regency Bangkok Sukhumvit, 4th floor Sukhumvit Gallery
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Where is it happening?
Hyatt Regency Bangkok Sukhumvit, 1 สุขุมวิท 13, วัฒนา, กรุงเทพมหานคร, กรุงเทพมหานคร 10110, ประเทศไทย, Nana Plaza, ThailandEvent Location & Nearby Stays:
