☕ Brewlette General Admission - NYC
Schedule
Sat Mar 07 2026 at 12:30 pm to 05:30 pm
UTC-05:00Location
Counter Culture Coffee New York Training Center | New York, NY
About this Event
Introducing: Brewlette!! A brand new manual coffee brewing competition that combines a little bit of luck with brewing skill, coffee passion, and camaraderie
Interested in watching the very first Brewlette competition? Join us at the New York City Counter Culture Coffee Training Center on Saturday March 7th at 12:30pm to witness competitors in all their brewtiful glory try their luck at the newest coffee competition in the game. There will be delicious coffee, epic raffles, and more fun things. You won't want to miss this!
Thank you to our sponsors for helping make Brewlette happen! Mahlkönig USA, Third Wave Water, Urnex, VST Coffee Tools, Ratio Coffee Makers, Aeropress, Hario USA, Mooala, Slow Pour Supply, Dona Tea, Tip Top Cocktails, Barista Magazine, and more announced soon!
Agenda
🕑: 12:30 PM - 01:00 PM
DOORS OPEN
Info: The doors open to the public! Audience members are welcome to join and watch the competition at 12:30pm, ahead of Round One.
🕑: 01:00 PM - 04:20 PM
ROUND ONE: Spin the BREWLETTE Wheel!
Info: Each competitor will have a chance to spin the Brewlette wheel. Once a TDS target has been selected, competitors will have 8 minutes to brew the competition coffee to try and hit that target. The 8 closest to hit their TDS will advance to Round Two.
🕑: 04:30 PM - 05:40 PM
ROUND TWO: Elimination Brewing!
Info: Round Two starts with a coin flip to determine which coffee will be brewed through the bracket. Eight competitors from Round One will move into an elimination bracket, where two competitors will brew head-to-head in an knock-out style brew-battle. Competitors will have 8 minutes to prepare and serve their coffee. A panel of three judges will select the coffee they like best, without knowing who brewed the coffee or how that coffee was brewed, until there is one competitor remaining: the Brewlette Champion.
🕑: 05:40 PM - 06:40 PM
Trophy Presentation and Awards Ceremony
Info: The Brewlette Champion along with the runner up and 3rd place competitors will be awarded trophies along with swag and other prizes. There will be a celebratory toast with Dona Tea, refreshments, raffles, and good cheer to celebrate Brewlette. All are welcome to join!
Where is it happening?
Counter Culture Coffee New York Training Center, 376 Broome Street, New York, United StatesEvent Location & Nearby Stays:
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