Zach Graumann presents LONGSHOT with Jake Lahut

Schedule

Thu Oct 13 2022 at 07:00 pm to 08:00 pm

Location

P&T Knitwear Books & Podcasts | New York, NY

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A reading & discussion of Zach Graumann's debut book, LONGSHOT, with Daily Beast politics reporter Jake Lahut
About this Event

P&T Knitwear is pleased to welcome Zach Graumann — entrepreneur, political operative, author, podcast host, marketing expert, and recovering Wall Street executive — for a reading & discussion of his debut book, Longshot: How Political Nobodies Took Andrew Yang National — and the New Playbook That Let Us Build a Movement! A tour through the ups, the downs, and the math of Andrew Yang’s 2020 campaign for president, Longshot  shares the playbook that Yang's team used to navigate the attention economy, from the manager of the campaign himself: Zach Graumann. 

Zach will be joined in conversation by Jake Lahut, politics reporter for The Daily Beast


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Andrew Yang did not win the 2020 Democratic primary, let alone the presidency of the United States. But chances are you know who Andrew Yang is, and you may well be part of the 75 percent of Americans who now support Universal Basic Income—both facts that would have seemed beyond unlikely at the start of Yang’s campaign. That campaign was helmed by Zach Graumann: entrepreneur, marketing expert, and, at the time, political nonentity. In fact, when Graumann joined Yang 2020, no one on the team was an expert in campaigning, but they all shared a fervent desire to change the future.

Yet, despite that inexperience, by the time Yang dropped out of the race in early 2020, he’d not only outlasted six senators, four governors, and three members of Congress, he’d become one of the most recognizable, popular political figures in the country.

Now, for the first time, Graumann tells the story of how Yang went from nobody to national presence, breathing life into the behind-the-scenes antics of the unusual campaign that started a movement. In the process, he demystifies the world of political campaigns and provides takeaways that will help not only the next generation of campaign managers, but anyone who wants to break into a new industry—or stand out in their current one.

A book for everyone from members of the Yang Gang who want the inside story to businesspeople looking for self-improvement to anyone who has ever had a dream that felt bigger than they were, Longshot reminds you that sometimes, longshots aren’t quite as long as you think.


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  • This is a free in-store event with limited amphitheater-style seating
  • All guests must be vaccinated to attend, and must provide proof of vaccination in order to enter event. We request all guests wear masks.
  • The talk will be followed by a book signing. Books signed at P&T Knitwear events must be purchased from P&T Knitwear. If you would like a signed copy and cannot attend the event, we're happy to take your pre-order. We ship most places!

PRAISE FOR LONGSHOT & ZACH GRAUMANN


“My campaign would never have reached millions without Zach's leadership and strategies. . . . Anyone who wants to make change in the world - or who simply loves an incredible story - should read this book.” — Andrew Yang, author of Forward: Notes on the Future of Our Democracy
“Zach captures the energy, spirit, and sheer fun of building one of the most unique political phenomena in modern American politics. This book is a harbinger of the metapolitical changes for generations to come and is an absolute must-read.” — Saagar Enjeti, cohost of Breaking Points
“Zach took an unknown candidate and made him into the most improbable of household names. The Yang campaign created a die-hard group of supporters, leveraged alternative media, and built a movement. Longshot is a candid, entertaining, and informative look behind the scenes at how they were able to accomplish that.” — Lis Smith, senior communications director for Pete Buttigieg
“The prospect of Universal Basic Income as inevitable US policy would not be where it is today with majority support without the 21st century tactics laid out in Longshot as part of getting the country to know the name—Andrew Yang—against all efforts by the traditional political/media machine to ignore and minimize his presidential campaign.” — Scott Santens, Universal Basic Income advocate
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ABOUT THE AUTHOR

Zach Graumann is an entrepreneur, political operative, marketing expert and a former Wall Street Executive. Most recently, he was the Campaign Manager for Andrew Yang's 2020 presidential campaign, leading the campaign from being called "longer than long shot" according to the New York Times in February 2018, to a top-five contender nationwide who “hacked the primary” (Business Insider) in less than a year. Through innovative marketing strategies that the political world had never seen before—including appearances on podcasts like the Joe Rogan Experience and The Breakfast Club, the creation of the "Yang Gang" volunteer base, and identity branding through MATH hats and merchandise—Zach helped Andrew develop over 3 million combined social media followers, build a 200-person staff, and become one of the most exciting stories in the 2020 race. Raising nearly $40 million dollars in an average of $35 increments, Andrew's nationwide support propelled him to seven Democratic primary debates, outlasting six senators, four governors, three members of congress, two mayors and one secretary. According to CNN, their campaign "didn't just make history... [it] unquestionably put a sizable dent in the future as well."

Zach is also the cofounder and chairman at SuitUp, an education non-profit organization that brings companies into the classroom to increase career awareness and marketable skills for low-income students. The organization has hosted hundreds of events nationwide with companies including Goldman Sachs, Conde Nast, NBCUniversal, and LinkedIn, impacting more than 10,000 students across the country. Prior to entering politics, Zach was the Head of Client Philanthropy Solutions at UBS Wealth Management Americas, giving advice to ultra-high net worth individuals and families across the globe for the #1 ranked Global Bank for Philanthropy (Euromoney, 2014-16). Zach and his work have been featured in The New York TimesBusiness InsiderThe Washington PostRolling Stone, POLITICO, CNNThe Daily Beast, and The Late Show with Stephen Colbert


ABOUT THE MODERATOR

Jake Lahut is a politics reporter for The Daily Beast with a focus on Republican campaigns. He previously covered national politics for Insider and the 2020 first-in-the-nation presidential primary at The Keene Sentinel in New Hampshire, where he founded "Pod Free or Die," a long form interview podcast with presidential candidates. Lahut also reported for The Daily Gazette of Schenectady after internships with POLITICO and The Albany Times-Union. He holds a bachelor's degree from Wesleyan University's College of Letters program.

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Where is it happening?

P&T Knitwear Books & Podcasts, 180 Orchard Street, New York, United States

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