YouTube is TV: How to seize the opportunity

According to a recent Nielsen announcement, YouTube is the #1 streaming platform by watch time for one full year, ahead of Netflix and Prime Video. Viewers globally now watch more than 1 billion hours on average of YouTube content on their TVs every day. For advertisers, this is opening a new opportunity to connect with audiences in a meaningful and engaging way.

Precise TV invites you to an exclusive brunch event to meet your peers, hear from industry leaders and discuss the challenges they have faced running YouTube ads on CTV and how they are now using this platform to drive sales and engagement rather than just traditional linear impressions usually associated with the device the ads are delivered on.

Our last event was oversubscribed, so don’t delay signing up. We hope to see you there.

P.s. If you would like to submit a question in advance for our panel to discuss, please email [email protected].

Agenda

10:30-11am - Guest Arrival

11 - 11:15: Opening remarks from Christian Dankl, Co-Founder & Chairman, Precise TV

11:15 - 11:30 Mike Shields - data and research (with PTV research)

11:30-11:45 Mike Shields - fireside chat with senior Google or YouTube exec or brand

11:45 - Panel discussion with industry experts chaired by Denis Crushell, CCO Precise TV

Feel free to stay until 2pm to chat with other guests, panellists and Precise TV about all things YouTube.

Host or Publisher Precise TV