Youth Marketing Strategy London 2026

YMS is Pion’s Youth Marketing Insider Event - the essential playbook for brands looking to grow youth relevance and connect authentically with the next generation.

Today’s youth know how marketing works. They see through trends, algorithms, and borrowed relevance. With trust fragile and loyalty fluid, nothing feels permanent—from platforms and identities to culture.

At YMS, we’ll reveal how next-gen audiences really think, and how brands can rebuild trust through human-first storytelling, turning in-store traffic into long-term loyalty, and powering data-driven ad campaigns using first-party insights. Hear from trailblazing brands doing it well, and speak directly to young consumers about what matters to them.

This is your inside track to earning loyalty, brand love, and cultural credibility.

What to expect at YMS LDN

• 50+ powerhouse speakers including the biggest brands in youth marketing.
• Content streams across Shopping & Loyalty, Student Marketing, Creators and Social Media.
• Student Labs Live - run your own mini-focus group with Pion's student community.
• Pion's latest report 'PION100' lanched live! Looking at the top 100 youth brands.
• Dedicated networking time to connect with your peers from across the industry.
  

Previous attendees have included:You Tube, Apple, Google, MTV, Redbull, Playstation, ASOS, , New Look, Jet 2, KFC, Soap & Glory, Disney, Spotify, Deezer, Pizza Hut, Dominos, RBS, American Express, BBC, ITV, E4, Channel 4, SKY, O2, Vodafone, Lush, Innocent, Kopparberg, Unilever, Sony, Mondelez, Unilever, Buzzfeed, Shell, PayPal, Virgin, Arsenal FC, Taco Bell, TGI Fridays, KrispyKreme, Starbucks, Costa, Radio 1, Children In Need, RSPCA, NSPCC, Natwest, Claires,and more.

For more details and how to get involved with YMS, our non-profit/educational discounts or just to say hello, please drop us a line. We would love to chat.

[email protected]

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