Your Undiscovered Opportunity: Profits and Purpose Hiding in Plain Sight

An engaging and interactive session featuring leaders who are redefining how organizations create both profit and purpose.
About this Event

The most expensive assumption in business is that profit and purpose are in a tug-of-war and can't be on the same team.

Yet, organizations across both the for-profit and non-profit sectors are proving otherwise, using capitalism as a vehicle to maximize value for their organizations, shareholders, and communities, all at once.

What can that look like?

• Solving for overlooked or underserved markets and resources
• Developing new business models that redirect more value back to the people who create it
• Building “earned income” revenue streams instead of investor funds
• The potential is limited only by the willingness to embrace and explore the art of possibility.

In this dynamic and interactive session, hear directly from Atlanta organizations who have discovered opportunities once hidden in plain sight, fueled by bottomline profitability.

Guest Speakers

, CEO Retazza: Retazza built a hyper local food distribution model that creates new value across the fresh food supply chain, providing new value to fresh foods for public and private sector clients.

, Founder & CEO Thrive Farmers: Featured in INC, Entrepreneur, and the NY Times, Thrive Farmers redesigned the coffee supply chain by bringing growers in as business partners rather than vendors, a model that has driven its growth.

, President Ventures ATL: Ventures ATL, built an earned revenue model around professional services staffed by neurodivergent talent, turning an overlooked labor pool into a competitive advantage for client businesses and satisfying employment opportunities for a historically underemployed community..

Following the speakers, you'll have an opportunity to join small facilitated roundtables to explore the potential hidden opportunities for your organization where profit and purpose converge to create value.

Parking: Parking is free onsite. Please arrive early to find a spot and enjoy our breakfast before the event starts.