Your Undiscovered Opportunity: Profits and Purpose Hiding in Plain Sight
About this Event
The most expensive assumption in business is that profit and purpose are in a tug-of-war and can't be on the same team.
Yet, organizations across both the for-profit and non-profit sectors are proving otherwise, using capitalism as a vehicle to maximize value for their organizations, shareholders, and communities, all at once.
What can that look like?
- Solving for overlooked or underserved markets and resources
- Developing new business models that redirect more value back to the people who create it
- Building “earned income” revenue streams instead of investor funds
- The potential is limited only by the willingness to embrace and explore the art of possibility.
In this dynamic and interactive session, hear directly from Atlanta organizations who have discovered opportunities once hidden in plain sight, fueled by bottomline profitability.
Guest Speakers
, CEO Retaaza: Retaaza built a hyper local food distribution model that creates new value across the fresh food supply chain, providing new value to fresh foods for public and private sector clients.
, Wealth Manager: David helps individuals, families, and business owners align their financial decisions with their values. By combining traditional wealth management with behavioral finance and coaching, he guides clients through wealth planning, business transitions, and retirement with confidence.
, President Ventures ATL: Ventures ATL, built an earned revenue model around professional services staffed by neurodivergent talent, turning an overlooked labor pool into a competitive advantage for client businesses and satisfying employment opportunities for a historically under-employed community.
, Marketing Manager JE Dunn Contruction: A seasoned marketing veteran with two decades of experience in the AEC industry, combining her expertise in strategic thinking, effective communication, and creativity as she leads successful campaigns and elevates brand presence as the Marketing Manager for the Atlanta Market at JE Dunn; she is not only a champion for Employee Stock Ownership Plans (ESOPs) for the Georgia workforce, but also an unwavering advocate for volunteerism and philanthropy, driven by her passion for empowering individuals, creating equitable opportunities, and promoting financial well-being within her community.
Following the speakers, you'll have an opportunity to join small facilitated roundtables to explore the potential hidden opportunities for your organization where profit and purpose converge to create value.
Parking: Parking is free onsite. Please arrive early to find a spot and enjoy our breakfast before the event starts.
Where is it happening?
Event Location & Nearby Stays:
USD 30.00 to USD 40.00


















