Your First AI Employee

You’ve heard about AI.

You’ve probably used ChatGPT a few times. But you haven’t built anything with it for your actual business and you know you should.

This isn’t a lecture. This isn’t a demo. This is a 2.5-hour, done with you sprint where you’ll build a custom AI assistant trained on your own business information and walk out with it working on your laptop.

Imagine a digital team member who knows your products, speaks in your brand voice, and can answer your most common customer questions at 2am while you sleep. That’s what you’re building today.

In this session, you’ll take your business’s existing documents your FAQ page, your price list, your brochure, your menu and turn them into the foundation of an AI assistant that handles routine enquiries, drafts emails in your voice, and creates content that actually sounds like you.

You’ll also learn the guardrails: how to stop AI from inventing information, how to know when to keep a human in the loop, and how to share your assistant safely with staff. This session includes WA AI Hub’s governance framework so you can deploy AI responsibly from day one.

This session is platform agnostic. Whether you prefer ChatGPT, Claude, or Gemini, the facilitator will guide you on the best fit for your business and budget. No technical experience required just a laptop and your business knowledge.

The WA AI Hub Catalyst Sessions are Perth’s only “done with you” AI workshops. You don’t sit and listen. You build. Every attendee leaves with a tangible, usable business tool not just inspiration.

This event is brought to you by the Western Australian AI Hub the state’s largest AI community with over 1,000 members and a mission to make AI accessible for every Western Australian business.

What You’ll Learn:

• The difference between using a general AI chatbot and creating a purpose-built AI assistant for your business
• How to write effective system instructions that define your assistant’s personality, knowledge, and boundaries
• How to upload your business documents as a knowledge base so your assistant gives accurate, brand-consistent answers
• How to test, troubleshoot, and improve your assistant using real customer scenarios
• The 5-point governance checklist for deploying AI responsibly with customer-facing interactions

What You’ll Build:

A fully functional custom AI assistant trained on your business data ready to use with customers, staff, or internally from tomorrow morning.

What to Bring:

• A laptop (fully charged) with a web browser
• A ChatGPT, Claude, or Gemini account (free tier is fine setup instructions sent before the event)
• 2-3 business documents: your FAQ page, price list, product/service descriptions, or anything a new employee would need to learn about your business
• Your curiosity and your real business questions

Info: Live demo: a pre built assistant for a Perth café handles menu enquiries, dietary questions, and booking confirmations. Side-by-side comparison of “raw ChatGPT” vs. “trained assistant” on the same question. The difference is dramatic. Attendees see what’s possible.

Info: Platform agnostic guidance: ChatGPT GPTs vs. Claude Projects vs. Gemini Gems which suits your business and budget. Account setup (for anyone who hasn’t done this). Core concepts: system instructions, knowledge files, conversation starters.

Info: Guided build, step by step: (1) Write a system instruction describing your business, role, tone, and boundaries, (2) Upload 2–3 business documents (FAQ, price list, brochure attendees are told to bring these), (3) Configure conversation starters for your 5 most common customer/client questions. Facilitator circulates and troubleshoots.

Info: Attendees pair up and “be the customer” testing each other’s assistants with real world questions. Feedback loops. Facilitator demonstrates how to spot hallucinations and add guardrails (“Never invent prices. Never promise delivery dates. Always suggest they call for complex queries.”).

Info: How to share the assistant with staff. How to update and maintain it over time. A 5-point “Is this safe to use with customers?” governance checklist from WA AI Hub’s Responsible AI framework.

Info: Showcase of what’s possible at the next level

Know what’s Happening Next — before everyone else does.

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Host or Publisher WA AI Hub