Your AI Co-Founder: How to Use AI to Start and Scale Your Next Idea

You don’t need a tech background, a big budget, or a Silicon Valley mindset to build something meaningful today. What you do need is clarity, creativity, and a smarter way to use your time.

AI is often framed as something that replaces people. In this session, Stuart Preston reframes it as something far more useful: a co-founder that helps you think, build, and move faster without losing your humanity.

Designed for students and early-stage entrepreneurs, this talk shows how AI can actually support real work. Stuart will walk through specific, accessible AI-based tools you can use right away for marketing, content creation, time management, and everyday business tasks, including how custom GPTs can be trained to support your ideas, voice, and goals.

You’ll see practical examples of how entrepreneurs use AI to brainstorm ideas, manage workflows, communicate with customers, and stay focused, while keeping creativity, ethics, and intention firmly in the driver’s seat.

You’ll walk away with:

• Practical AI tools you can use for marketing, organization, and productivity
• A clear understanding of how custom GPTs work and when they make sense
• A human-centered framework for using AI without losing your voice or values

Because the future of entrepreneurship isn’t human versus machine, it’s building better ideas together, and doing good while you’re at it.
This workshop is a part of our Entrepreneur Speaker Series, which takes place in our Entrepreneurship Center. Check the FAQ on how to find the center on campus.

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