You Are the Brand: Build Your Personal Brand + LinkedIn Presence

Your personal brand is already working for you… or against you. In this interactive branding workshop, we’ll help you clarify what you want to be known for and show you how to translate that into a strong, polished LinkedIn presence that builds trust, attracts opportunities, and supports your business goals.

This isn’t “vague inspiration.” You’ll get practical guidance, real examples, and a simple action plan you can use immediately — even if you’re starting from scratch or haven’t posted in months.

• A quick brand clarity exercise to define the 3 words you want people to associate with you
• A step-by-step LinkedIn walkthrough (photo, banner, headline, About, Featured, Services)
• Simple ways to position your expertise without feeling “salesy”
• A mini content plan + engagement tips to stay consistent
• Bonus: AI tools you can use to speed up profile writing and content ideas (while keeping it authentic)
• Time for Q&A and live feedback
  

This workshop is for:

• Entrepreneurs and small business owners
• Business leaders, consultants, and service providers
• Professionals building visibility in their industry
• Anyone who wants to strengthen credibility, expand their network, and grow opportunities through a clearer personal brand + LinkedIn presence.

Especially helpful if you’ve ever thought: “I don’t know what to say about myself,” or “My LinkedIn doesn’t reflect where my business is headed.”

By the end, you’ll have:

• A clear personal brand foundation (what you do, who you help, why you)
• A stronger LinkedIn profile strategy (what to update + how)
• Plug-and-play content ideas to post consistently
• A short “after today” checklist so you know exactly what to do next
• More confidence showing up online as the face of your business

Know what’s Happening Next — before everyone else does.

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Host or Publisher NLBWA- IE