Yes, And! How to Use Improv Skills to Up Your Marketing Game

Marketing professionals operate in fast moving environments where conversations shift quickly, ideas evolve in real time, and the ability to respond with clarity and confidence can make the difference between a message that lands and one that misses the mark. Whether presenting to clients, collaborating with teammates, or engaging an audience, marketers benefit from skills that help them listen closely, adapt quickly, and build on the ideas around them.

From brainstorming sessions and client conversations to pitch presentations and team collaboration, this interactive, action-based workshop is designed to mirror real workplace situations. Participants will work through guided exercises and group activities to discover how traditional improv skills support stronger collaboration, quicker thinking in the moment, and more engaging communication with audiences and stakeholders.

This is not your run-of-the-mill passive lecture, and it’s not a comedy class, either! Come ready to move around, get creative, and have some fun while you build skills you can use right away to up your marketing game.

Event Details

• Date: Wednesday, May 20
• Time: Doors Open + Networking 5:30 pm // Workshop starts at 6:00 pm
• Location: COhatch Polaris Meridian Room // 1554 Polaris Parkway, Columbus
• Fees: AMA Members $10 // Non-members $15 // Students $5
  

About the Facilitators

WitWorks provides engaging improv-based learning experiences designed to enhance communication, leadership, and team building in a way that truly sticks. Clients representing a wide range of industries–pharmaceutical, insurance, government, finance, startups, healthcare, and more–choose WitWorks because they see the value in inspiring connection, joy, and growth within their teams. The company was founded by Katie Drown and Alex Lefeld, both veteran improvisers and learning and development professionals who have witnessed firsthand the positive impact of improv on corporate teams. Learn more at .

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Host or Publisher American Marketing Association Columbus Chapter