Writing for Today's More Distracted Readers

In just one day, this workshop will equip attendees with almost 100 simple, actionable tools for making their writing more concise. More compelling. AND much more effective.

Writing that's more likely to convince and persuade the millions out there who have undergone the 'Reader Revolution.'

Who can benefit from this workshop?
Anyone in your organization who crafts:

• Internal communication
• Executive communication
• Customer success stories
• Employee profiles
• Marketing materials
• Social media posts
• Web content, and more

What will they gain from this workshop?
Better insights into:

• Appreciating how the recent reader revolution affects how we must write today
• Identifying the central message in one’s content
• Getting to that point up front
• Writing sentences for today’s distracted reader
• Presenting paragraphs for today’s mobile reader
• Breaking content up with directional subheads
• Enhancing one’s writing with compelling vocabulary
• Structuring sentences around people, not things
• And so much more

This workshop will be fast-paced and fun. It will help newer writers and veterans see ways they can transform their writing so it satisfies today’s very different reader.

Host or Publisher Jeff Herrington Communications