World Interaction Design Day 2022

Doors open at 5:30, and the presentation will start at 6:00. Food and beverages will be provided.

How can we design experiences that connect intent to action, meaning to understanding, and curiosity to awareness? Where does the disconnect happen? The answer lies in each story we tell, through each experience or product we design, and every mission we set forth on.

To make positive change through design, we need to bridge the gap between what we want from the audience and what they want from the experience. This bridge manifests through storytelling, and how we do it effectively is often out of balance.

The Golden Trinity of Storytelling: the key to conscious design distills storytelling into three core elements. Understanding each one and their relationship to each other engages, connects, and transforms an audience, and ultimately the world.

By highlighting patterns of the triad throughout human history, the Golden Trinity of Storytelling illustrates the totality of conscious design, and invites attendees to apply this method to their own work. This presentation challenges designers, entrepreneurs, and other storytellers to consider the aspects that create an authentic and lasting connection with your audience to your story, mission, or product.

After this event, you will internalize and integrate three key concepts:

• how to define the connection between the product and the impact it has on society,
• where to find opportunities to create intrigue and active understanding from your audience,
• and how to meet your audience where they are through your content.

Jesse Carrey-Chan (he/him) is a queer cross-disciplinary artist, story consultant, and user experience designer working at the intersection of creativity and technology. His mission is to expand consciousness through storytelling. Jesse is currently working as a User Experience Designer at Expel, a B2B SaaS company dedicated to making cybersecurity delightful.

As a story consultant, Jesse worked with Heather Li on a new podcast called It's Nice to Hear You, named a top pick by the New York Times and awarded Best New Artist by Third Coast. Jesse is a co-founder of Rebis, an immersive experience company that crafts containers for transformation. He is the conceiver and co-creator of Those Before Us, an audio-immersive XR dance experience that uses historical fiction, cutting edge technology, and live performance set in historic public spaces. Jesse is also a Co-Founder of North Star, a coaching and workshopping service for emerging writers. North Star applies tech world-inspired methodologies to the creative process of new script development. He is currently based in New York City. Learn more at www.jesseux.me

We’re thankful to UPMC Enterprises for hosting our event. Without their sponsorship, this event would not be possible.

UPMC Enterprises is the innovation, commercialization, and venture capital arm of UPMC, a $24 billion health care provider and insurer based in Pittsburgh, PA. We tap the clinical acumen of thousands of UPMC physicians and rely on payer perspectives from the UPMC Health Plan with 4.1 million members.

These relationships and resources allow us to monitor emerging trends in health care and to identify, support, and commercialize scientific breakthroughs that translate into significant improvements in medical care and technology.

Host or Publisher IxDA Pittsburgh