World Cup Legal Guidance for Businesses

As soccer fans from across the world come to the United States for the World Cup 2026, many New Jersey businesses are looking for ways to participate in the excitement. While there are great opportunities for marketing, events, and promotions, it’s important to play by the World Cup 2026 rules and understand the legal boundaries. Today we’ll discuss what businesses can safely do, what they should avoid, and how to take advantage of the “Summer of Soccer 2026” without risking legal issues.

Tannia Ospina is an intellectual property and business law attorney and the Managing Founder of The Ospina Law Firm, where she advises entrepreneurs, creators, and growing companies on how to legally protect and scale their brands. Her practice focuses on trademark protection, intellectual property strategy, and business law for e-commerce companies, franchises and small businesses.

Tannia is particularly passionate about supporting Latino entrepreneurs and mompreneur founders, helping them transform their ideas into legally protected and profitable brands. Through her work, she combines legal protection with practical business strategy so clients can confidently market, grow, and monetize their products and services.

Born and raised in Hackensack, New Jersey, Tannia is the daughter of Ecuadorian immigrants. She earned her undergraduate degree from Rutgers University–New Brunswick and her Juris Doctor from Rutgers Law School. She lives in Bergen County, New Jersey with her husband and their three children. Outside of her legal work, Tannia enjoys playing pickleball, dancing salsa, and cheering on her kids at their sporting events. She is fluent in Spanish.

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