Workshop - Marketing and Distribution in Agribusiness Value Chains

Event Pitch:
A key factor to acheive success in the food and agriculture sector, especially for producers & processors, is building effective distribution to reach the target segment. Even a business with a unique value proposition will struggle to scale without it.
This workshop provides an overview of the key actors involved in the marketing & distribution of agricultural produce and processed food products (Farmers, Producer Organizations (FPOs), Private Traders/Aggregators, Wholesalers/Distributors, Food Service and Retail). Also, discusses key principles used by different decision makers in marketing & distribution of agricultural produce and processed food products.

We believe that every stakeholder, whether directly or indirectly involved in agricultural value chains, can benefit from understanding the marketing and distribution dynamics in the sector.

About workshop:
This workshop is designed around the learning from the course "Marketing and Distribution in Agribusiness Value Chains" offered through the Agribusiness Academy - Learning Platform.

The workshop includes

• 15 -20 mins covering key takeaways from the learning course on the platform
• 55-60 Minutes of learner led interactive Q & A workshop
  

You can follow, participate and contribute even if you have not started with your learning on the platform yet.

Trainer info:

The session will be led by an Agribusiness Academy trainer who is certified through the Training of Trainers (ToT) program offered by Agribusiness Academy.

Host or Publisher Agribusiness Academy