WORKSHOP: HOW TO WRITE ABOUT NEW MEDIA ART – A TOOLBOX | Digital Cultures 2025 🎮

Name: WORKSHOP: HOW TO WRITE ABOUT NEW MEDIA ART – A TOOLBOX | Digital Cultures 2025 🎮
Start: 2025-09-08T14:00:00+02:00
Location: Centrum Sztuki Współczesnej Zamek Ujazdowski

Schedule

Mon, 08 Sep, 2025 at 02:00 pm

UTC+02:00

Location

Centrum Sztuki Współczesnej Zamek Ujazdowski | Warsaw, MZ

𝙒𝙤𝙧𝙠𝙨𝙝𝙤𝙥: 𝙃𝙤𝙬 𝙩𝙤 𝙒𝙧𝙞𝙩𝙚 𝘼𝙗𝙤𝙪𝙩 𝙉𝙚𝙬 𝙈𝙚𝙙𝙞𝙖 𝘼𝙧𝙩 – 𝘼 𝙏𝙤𝙤𝙡𝙗𝙤𝙭 🎮
Ready to level up your writing? 🖊️ Whether you're a curious beginner or a seasoned wordsmith, this workshop is your chance to sharpen your voice and rethink how we write about art shaped by AI, XR, and hybrid realities. Step into the future of storytelling — pen first! 🖊️💥
𝙀𝙡𝙨𝙖 𝙁𝙚𝙧𝙧𝙚𝙞𝙧𝙖 is an independent journalist and editorial project manager based in Marseille. In her professional practice, she explores the overlapping fields of technology and culture. Through articles, editorial consulting, and conferences, she analyzes the impact of technology on society, follows new trends, and holds a special interest in counter-cultures.
▶ Ferreira is a graduate of law, with a specialization in Communication Law from Université Panthéon Assas (Paris II), and also holds a degree in journalism. She currently works as an Editorial Project Manager at L'ADN Studio and as the Deputy Editor-in-Chief for the "Rewilding Culture" project for Makery magazine, covering residencies at the intersection of arts and sciences across Europe. Her articles and analyses have appeared in a wide variety of media, including Libération, GQ, Society, Pour l'Éco, and KingKong.
▶ How do we write about New Media Art? When confronted with a work in extended reality, should we turn to sensory language, or focus on decoding the underlying technology? At what point does an artwork become immersive, and what do we mean by hybridization?
▶ In this workshop, we will draw inspiration from the “AI Authority of Art exhibition”, currently on view at the Ujazdowski Center for Contemporary Art, to expand our creative toolbox as storytellers and hone our writing craft.
One week following the workshop, we will hold an online reading circle to share our pieces and exchange experiences.
Led by: Elsa Ferreira
Date: 08.09, 14:00-17:00, in-person workshop, Ujazdowski Castle, Warsaw & 17.09, 16:00 - 17:30 online
📎 𝘼𝙥𝙥𝙡𝙞𝙘𝙖𝙩𝙞𝙤𝙣 𝙛𝙤𝙧𝙢 — https://tiny.pl/4znqybxx
▶ Press Play on your career in international digital art! 🎮
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