Women’s Sports: Competing & Communicating (A Panel Discussion)

For our season-opening event, the of Directors is thrilled to have industry-leading communications and marketing specialists discuss the shift in popularity and ongoing challenges in women’s sports. In this panel discussion, Elizabeth Binette, Vice President of the CPRS Ottawa-Gatineau chapter, will host a discussion on this increasingly hot subject.

This interactive event will bring experts from Ottawa to share their insights on the public relations, communications, and marketing involved in making sports fair and equitable. 

Panellists will discuss:

• The media representation and portrayal of females in sports and how communications teams respond; 
• How sponsorship and funding affect the marketing of women's sports, including audience retention and engagement between game days;
• The effects of communications on equity and advocacy in women’s sports and; 
• Female athletes as brands.

Event highlights

• Subject matter expert panellists: Hear from distinguished women who have excelled in the sports industry and have compelling stories to share.
• Interactive session: Participate in the discussions that will challenge your perspectives and broaden your understanding of the PR landscape in women’s sports.
• Inspiring stories: Be inspired by the personal and professional journeys of women who are in charge of transforming the world of sports.

Why the discussion of Women in Sports matters:

Women in sports enhance the industry's diversity and inclusivity and bring unique perspectives that drive innovation and growth. Their presence encourages other female athletes to dream big, fosters a more equitable environment, and showcases the importance of resilience, leadership, and teamwork.

Don’t miss your opportunity to be a part of this event!

We are encouraging all CPRS members to bring a guest for free for this event! We are on a mission to grow our membership and are counting on you to help our Chapter grow!

Host or Publisher CPRS Ottawa-Gatineau