WiSDM Presents: The Practical AI Marketing Masterclass
About this Event
A high-impact daytime masterclass taking you from a single-prompt AI user to a high-leverage AI Workflow Builder.
Building on the incredible energy of our sold-out events and responding directly to community feedback, Women in SEO & Digital Marketing (WiSDM) is thrilled to introduce our very first inaugural daytime masterclass format! 🚀
Join us at Industrious One O'Connell (Formerly The Great Room One O'Connell) for an interactive, hands-on morning designed for digital leaders who want to move past the "Chat Era." In a world flooded with low-effort "AI slop," your ability to connect AI brains, corporate SOP memory, and automated execution while applying human taste is what will give you a true competitive moat.
☀️ Our First Inaugural Daytime Format (Strictly Capped at 50 Seats!)
You asked, and we delivered! For months, our WiSDMers have been requesting an immersive, daytime workshop setting. To maintain a high-touch, intimate, and interactive learning environment where you can ask questions and digest the technical systems, this masterclass is strictly limited to 50 attendees.
Because of the limited room capacity, we expect seats to fill up quickly. Be sure to reserve your ticket early!
🧠 What We’ll Cover: The Masterclass Blueprint
Modern digital marketing requires moving beyond simple copy-pasting in ChatGPT. This masterclass is broken down into four core pillars:
- Pillar 1 | The 5-Layer AI Tech Stack & Maturity Model: Demystify the landscape. Learn how LLMs (Brains), SOP Context (Memory), Connectors (Nervous System), Agents (Doers), and Creative Tools (Platers) fit together like modular building blocks.
- Pillar 2 | The "Editor-in-Chief" Mindset: Execution is now a cheap commodity - taste is your differentiator. Learn how to shift from manual task execution to strategic curation, preserving human intentionality and brand authenticity.
- Pillar 3 | Advanced Developer Tactics (No Code Required): Master task chaining, context handshakes, and multi-agent validation ("Chat Inception") to eliminate hallucinations and brand risks.
- Pillar 4 | Live Visual Automation Build: Watch a live, step-by-step demonstration of an automated marketing and research pipeline built visual-style on Make.com - and learn how to deploy your first workflow within 48 hours.
📍 Event Details
- What: WiSDM Presents: The Practical AI Marketing Masterclass
- When: Wednesday, September 2nd, 2026 (10:30 AM – 1:30 PM)
- Where: The Great Room by Industrious, 1 O'Connell Street, Sydney CBD
- Produced & Powered by: Switch Key Digital
- Exclusive Catering Partner: Kinsta (Networking Lunch Provided)
- Complimentary Perks: On-site barista coffee (for early birds!) & catered lunch
👤 Meet Your Hosts & Instructors
Georgia Tan - Founder of WiSDM | Co-Founder & Head of Search at Switch Key Digital
Alexander Ho - Co-Founder and Head of Design & Development at Switch Key Digital
Georgia and Alex will be guiding you through the strategic shift from basic prompt engineering to systemized AI workflows, drawing on real-world execution across agency operations, digital marketing, and community building.
🎯 Who Should Attend
This masterclass is designed for everyone looking to build true leverage in their work:
- Marketing Leaders & Specialists ready to integrate automated pipelines into their daily operations.
- Agency Owners & Directors looking to eliminate administrative debt and scale client outputs without burning out their teams.
- Growth Strategists & Founders wanting to understand the technical logic of modern AI systems without writing a single line of code.
- Digital Professionals & Allies looking to sharpen their skills and connect with a forward-thinking community in Sydney.
📷 Important Information
- Photography & Video: By attending this event, you consent to being photographed or video-recorded, as we'll be capturing the masterclass's highlights for community and promotional purposes. If you would prefer not to be captured in photos or videos, please let a member of our team know on arrival and we will accommodate your request.
- Program Updates: Any changes to the core agenda will be communicated on this event page and via email to registered attendees.
- Event Terms: While the date and location are confirmed, The Organiser reserves the right to change details due to unforeseen circumstances beyond reasonable control. In such an event, attendees will be notified immediately via email.
We can’t wait to welcome you to Industrious One O'Connell for coffee, learning, and an incredible networking lunch! 💜🧡💚
Agenda
🕑: 10:15 AM - 10:30 AM
Early Arrival, Check-In & On-Site Barista Coffee
Info: Doors open. Coffee and registration.
🕑: 10:45 AM - 12:30 PM
Interactive AI Masterclass & Live Automation Build
🕑: 12:30 PM - 01:30 PM
Networking Lunch
Info: Networking Lunch (Catered Lunch Included by Kinsta!) & Community Connection
Where is it happening?
Event Location & Nearby Stays:
AUD 39.00 to AUD 55.00
