WiscoREIA Eau Claire: Close More Deals with FPG’s 5-4-3 Framework & the 6 H

Applying FPG’s 5-4-3 Framework & The 6 Human Needs to Close More Deals with Speed and Integrity

Move Faster, Close Smarter: Master Sales Without Pressure

Speed in sales doesn’t have to come at the cost of trust, clarity, or profit. In this session, George Tait will break down FPG’s 5-4-3 Sales Framework and the 6 Human Needs model, showing how top performers create certainty, remove friction, and increase close rates—without pressure or manipulation.

With over 20 years of experience in high-ticket residential construction and insurance-based selling, George will share actionable strategies to understand human psychology, streamline your process, and get better results—faster.

Whether you’re an investor, wholesaler, landlord, or contractor, you’ll walk away with tools you can immediately apply to your own acquisition and sales conversations.

In This Session, You’ll Learn:

✅ A practical breakdown of FPG’s 5-4-3 Sales Framework

✅ The psychological drivers behind every buying decision

✅ How to eliminate “Let me think about it” from your conversations

✅ How to identify and respond to your prospect’s dominant human need

✅ A simple way to categorize buyers and tailor your message instantly

✅ How to create urgency without pressure

✅ Why faster doesn’t mean rushed—and how to move deals forward with discipline

✅ How to build a repeatable sales system that works beyond personality

✅ Why increasing certainty naturally boosts close rates

You don't want to miss this one!

Speaker: George Tait

George Tait is Co-Owner of Rock & Tait Exteriors, a Chippewa Valley-based construction company specializing in roofing, siding, and whole-home performance solutions. Since founding the company in 2002 at age 19, George has helped scale Rock & Tait into a multi-million-dollar operation by building structured sales systems that prioritize certainty, clarity, and consistent execution.

George is a dedicated practitioner of FPG’s 5-4-3 Sales Framework and the 6 Human Needs model, applying these principles to high-ticket residential construction and insurance restoration. He is passionate about helping entrepreneurs increase speed, close rate, and confidence—without sacrificing trust or long-term relationships.

WiscoREIA's Eau Claire Meeting Always Meets on the 2nd Tuesday of the month from

6:30 pm -9:00pm!

Make sure to bring tons of business cards as you will be meeting with people that you want to get to know!

**Location**

The Growler Guys (Back Room)

2832 London Rd.

Eau Claire, WI 54701

Please enjoy food, drinks, and TIP YOUR SERVERS!

6:30 pm - 7:00 pm - Doors open early for Networking

7:00pm -9:00pm - Speaker Presentation

The meeting ends at 9:00 PM, but we’ll continue with an informal after-meeting for anyone who’d like to stay.

You can stay after the meeting as well to network! Remember to bring your deals!

Our doors are open to EVERYONE!

***Make sure to pre-register***

Hosts:Shaun Tutor & Ryan Gray

Know what’s Happening Next — before everyone else does.

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Host or Publisher WiscoREIA