Winning the Customer in a Tough Economy - How Nigerian Businesses Can Adapt
About this Event
In today's economic climate, businesses are facing increasing pressure from rising costs, changing consumer behaviour, reduced purchasing power, and intense competition. Yet even in challenging times, some businesses continue to attract customers, build loyalty, and grow.
The 8th A.M. Agoro Entrepreneurship Lecture Series (AMAELS) themed - Winning the Customer in a Tough Economy - How Nigerian Businesses Can Adapt and Grow brings together some of Nigeria's business leaders, policymakers, and industry experts to explore practical strategies for winning and retaining customers in a tough economy.
This year's lecture will examine how Nigerian businesses can adapt to changing market realities, create compelling customer value, strengthen their brands, and identify new opportunities for growth despite economic challenges.
Whether you are an entrepreneur, SME owner, corporate executive, startup founder, student, or business professional, this event will provide valuable insights and actionable lessons to help you build a more resilient and customer-focused business.
Participants will gain insights on:
- Understanding customer behavior during economic downturns
- Building trust and customer loyalty in uncertain times
- Creating value beyond price competition
- Effective customer retention strategies
- Innovation and adaptation for business growth
- Lessons from successful Nigerian business leaders
- Networking with entrepreneurs, professionals, and decision-makers
Event Details
📅 Date: Saturday, 11 July 2026
🕚 Time: 11:00 AM (WAT)
📍 Venue: Yoruba Tennis Club, Onikan, Lagos
Where is it happening?
Event Location & Nearby Stays:
USD 0.00
