Winning SEO with Google Business Profile (In Person)

About the workshop

Did you know that your Google Business Profile is one of the top things that influence your ranking and how you show up in local search engines results?

Indeed, reviews, pictures, categories, and many more Google Business Profile items contribute to your position on Google.

But as you are reading this, maybe you’re wondering “what is this Google Business thing I’ve never heard of?”. If so, we’ve got you covered; we will teach you how to create your free account and get Google to notice it!

If you have an account, this seminar will show you how to leverage it by learning easy to follow techniques designed to boost your profile so that it can generate awareness and engagement and get plenty of clicks, and ultimately, more leads and sales.

If you already have an account, you will learn easy to follow techniques to designed to boast your profile to the spots that get tons of clicks, awareness, engagement, and ultimately more sales leads.

What you will learn:

• How to set up a Google Business Profile account
• What to do to optimize your account so it is shown more frequently
• How to increase your visibility on Google Maps

About the Presenter

This workshop is presented by David Bird, a recognized digital advertising and promotion expert and the Founder and Principal of , an Ottawa-based firm that specializes in helping businesses get found on Google.

David has been managing Google Ads (formerly AdWords) accounts since 2012, helping as many businesses as possible along the way. He specifically enjoys working with small businesses and has made ad spending optimization his specialty in order to make Google Ads accessible while still ensuring quality results no matter the size of the business or its advertising budget.

David offers a full series of seminars relating to Google solutions that get your business found online, including:

• Google Ads
• Google Business Profile & SEO (search engine optimization)
• Google Analytics 4 (GA4)

Host or Publisher Invest Ottawa Education Centre