Winning Buyers: A Practical Guide to Selling Affordable Homes

Whether you’re new to affordable housing or looking to expand your toolkit, Winning Buyers is a practical, agent-focused session designed to help you confidently convert buyers and grow your business through affordable homeownership opportunities.

This in-person session will break down the affordable housing process in a clear, approachable way—so you can better educate your buyers, set realistic expectations, and unlock new paths to homeownership in today’s market.

What You’ll Learn

You can expect a practical conversation that covers:

• How to bring buyers to The Burrell and other affordable homeownership opportunities
• A clear overview of the affordable purchase process, from first showing to closing
• Elevation Community Land Trust (ECLT) 101: how the program works and how to position it with buyers
• Lender insights, including common buyer questions, financing basics, and best practices for qualifying buyers

Who Should Attend

• Real estate agents working with first-time buyers
• Agents looking to expand their business in the affordable housing space
• Brokers who want to confidently guide buyers through deed-restricted homeownership

What You’ll Walk Away With

You’ll leave informed, supported, and equipped with practical tools to confidently guide buyers—and meaningfully grow your business through affordable homeownership.

light bites and beverages will be provided.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Invalesco Real Estate