Win Clients on LinkedIn - Live in EDINBURGH

80% of B2B leads from social media come from this one platform.

Yet most marketers, salespeople, and business owners are still using tactics from 2023 and getting nowhere.

The algorithm has changed.

Buyer behaviour has changed.

The way people buy on LinkedIn in 2026 looks nothing like it did two years ago.

This masterclass shows you what works now.

We cover the mechanics of both Inbound and Outbound so that you can build the pipeline that matches your role:

• The Outbound Engine: 10%+ response rates on DMs and start conversations without cold pitching.
• The Inbound Magnet: Long form and short form content that brings inbound leads.
• The Implementation: 4 specific campaigns you can deploy immediately.

There is no single "right" way to build a $1M pipeline. We break down the five distinct strategies so you can choose the one that fits your business:

1. Conversion Content: Posts that drive leads, not just likes.
2. Hyper-Targeted Outreach: A systematic approach to direct messaging.
3. Relationship-Led Selling: Strategic networking for high-value accounts.
4. LinkedIn Newsletters: Building authority-driven lead gen.
5. LinkedIn Events: Filling your pipeline with high-intent prospects.

LinkedIn has changed.

The tactics that worked two years ago don't work today. This training gives you a system that matches how LinkedIn works in 2026 so you get results, not wasted time.

If you're in marketing:

• Reach the right audience without paying for ads
• Create content that drives inbound leads
• Build a following of people who buy

If you're in sales:

• Start conversations without cold pitching
• Get 10%+ response rates on outreach
• Fill your pipeline every week

If you run the business:

• Stop relying on referrals and word of mouth
• Get prospects coming to you daily
• Turn LinkedIn into your top lead source

The tactics that worked two years ago are now the quickest way to get your account restricted.

This masterclass isn't about "hacks" - it's about a repeatable system that matches the 2026 buyer's journey.

Places are limited. Grab yours before they go.

Know what’s Happening Next — before everyone else does.

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Host or Publisher MavX Edinburgh