Why Some Businesses Are Chosen, and Others Are Ignored

Branding is not a logo, a colour palette, or an aesthetic. It’s how your business is understood, remembered, and ultimately chosen.

With branding experts and , you’ll explore branding as a core business tool. This session will help you understand and implement brand literacy, enabling you to make clearer strategic decisions for your business.

🔍 What a Brand Really Is: Understand branding as perception shaped by every interaction, product, message, and experience.

💡 Why Branding Matters for Small Businesses: Learn how clarity and differentiation support trust, pricing, and growth.

🧩 What Makes Up a Brand: Explore brand vision, communication, visual identity, experience, and marketing that work together.

📈 Strategy Before Execution: Discover why strong brands begin with clarity and planning, not design or marketing tactics.

🤝 Practical Workshop – Brand Map Lite Canvas: Take part in a structured, guided exercise that helps you map your core brand idea and boundaries, your voice and tone, and the experience you want customers to have.

• A strategic foundation for your brand
• A clear overview of your brand as a connected system
• Confidence to make informed branding decisions

• All LSBU students, alumni, staff, and community members,
• Forward-thinking entrepreneurs,
• Curious minds passionate about creating a memorable business.

Know what’s Happening Next — before everyone else does.

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Host or Publisher LSBU Student Enterprise