Why No One Gets Your Brand (Yet), and How to Fix It

Are you struggling to explain why people should care about your brand? This masterclass will provide clarity on why people really buy, what’s holding them back, and how to fix your brand positioning and messaging fast.

You’ll learn:

· What makes people buy/switch to your brand.

· The hidden forces that stop people from switching to you.

· How to position your brand so it’s instantly clear and desirable.

· How to craft messaging that grabs attention and makes people want in.

Gain strategies, frameworks, and worksheets that you’ll use immediately. This is the stuff most founders figure out too late, so don’t miss this masterclass.

Highly recommended for early-stage founders, those gearing up to go-to-market or for a marketing push, or anyone whose growth has plateaued.

About Sid Kathirvel @ Unlock Growth

With over 24 years in brand strategy, e-commerce, and growth marketing, Sid Kathirvel has helped founders and teams (from early-stage startups to scaling SMEs) break through growth ceilings and unlock their next level.

He’s trusted by leading programmes like the Scottish Government’s Techscaler, Edinburgh University’s Innovations, and Digital Boost to mentor their founders. He has also worked with major brands such as Coca-Cola, Cadbury, NHS, and Unilever, and collaborated with leaders from FanDuel, Meta, PayPal, Klarna, and Ogilvy.

Sid strips away guesswork, sharpens brand positioning, and crafts messaging that sticks. His blend of strategic leadership and executional rigour has earned him recognition as Marketing Mentor of the Year (2024).

Feedback from the same workshop run in the Edinburgh hub:

"This was a very insightful session with great explanations, examples and practical worksheets."
"10/10! Completely changed the way I’m now thinking about approaching my new venture."
"Comprehensive and digestible. Challenging and accessible."
"To the point information shared with humour from someone who knows what they are talking about and wants you to succeed."

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presentation.

Whilst we feel this topic is beneficial to business owners, the views expressed are not intended to be and should not be viewed as individual advice or as a

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Host or Publisher Royal Bank of Scotland Entrepreneurship