White Rock Business Alliance

"Strengthening the economic fabric of East Dallas through meaningful relationships."

Are you a local business owner or professional looking to grow your reach in the White Rock area? Join us for the first-ever meeting of the White Rock Business Alliance. We are building a collaborative platform where East Dallas experts share leads, mentor one another, and foster a thriving business environment around the lake we call home.

Meeting Details:

When: Wednesday, January 14, 2026

Time: 8:00 AM – 9:30 AM

Where: Well Grounded Coffee Community

9219 Garland Rd, Dallas, TX 75218

RSVP: [email protected] 

The White Rock Business Alliance is a community-focused organization in Dallas, Texas, dedicated to supporting local entrepreneurs and businesses in the White Rock Lake and East Dallas areas.

Its primary goal is to foster a thriving local economy by connecting business owners with the community and each other.

• Networking: It provides a platform for local business owners to meet, share resources, and build professional relationships within the East Dallas community.
• Advocacy: The group acts as a voice for small businesses, working with city officials and neighborhood associations to address issues like infrastructure, safety, and zoning around the White Rock Lake area.
• Community Engagement: The alliance frequently sponsors or participates in local events (such as "Celebration! White Rock" or lake clean-ups) to increase the visibility of member businesses.
• Economic Development: It promotes the "shop local" mindset to ensure that the unique character of neighborhoods like Lakewood, Lake Highlands, and Little Forest Hills is preserved through sustainable business growth.

Because White Rock Lake is a major recreational hub for Dallas, the alliance plays a critical role in balancing the needs of the natural environment with the commercial needs of the surrounding storefronts. It serves as a bridge between the residents who love the lake and the businesses that serve them.

If you have any questions or need help, please call Jon Roussel at 214-444-8423.

Info: Arrival: Grab coffee/pastries and exchange business cards.
Informal Networking: Brief "meet and greet" as members settle in.

Info: Introduction: Welcome by Jon Roussel.
Mission Reading: Sharing the mission statement to set the tone for the group.
The "Why": A brief word on why East Dallas needs a hyper-local, high-integrity referral alliance.

Info: Introductions: Each attendee has 60 seconds to share:
Who they are and their business name.
One specific "win" from their business lately.
The Ask: What is one specific type of lead or person they want to meet this month?

Info: Structure Discussion: Briefly touch on future meeting cadence (weekly vs. bi-weekly) and the "one person per industry" policy.
Feedback: Open the floor formembers to provide input on what they want to get out of the group.

Info: Shout outs and testimonials, thank someone for a one on one or referral

Info: Call to Action: Everyone commits to bringing one high-quality guest or "referral of interest" to the next meeting.
Next Date: Confirm the next meeting time.
Adjourn: Respecting everyone’s time to get to their offices/job sites.
There will be time for open networking afterwards

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Host or Publisher Jon Roussel