Where Leases Are Won and Lost: Lead Response, Application Fraud, and What AI Actually Changes

Every lease moves through the same steps: an inquiry, a showing, an application, a decision. This session looks at the two places property managers lose the most, and what to do about each.
Where leads die: Benchmarks for response time, showing-to-application conversion, and days to lease, plus simple checks you can run on your own operation the next morning.
Application fraud in Florida. What fraudulent applications look like now (documents bought online, edited pay stubs and bank statements, synthetic identities), how the numbers compare across Tampa Bay, Orlando, Jacksonville, and South Florida, what reliably catches it, and why verifying every applicant the same way matters for fair housing, too.
What actually helps: Where AI is useful in leasing today, where it falls short, and how to tell whether any tool is working.