What’s Really Going On with Your Digital Ads (and How to Fix It)

Digital advertising has become more complicated, more automated and, for many businesses, more expensive. Between AI-driven ad systems, shifting attribution models and increasingly limited visibility into reporting, it can be difficult to understand what’s actually driving results.

Join us on Thursday, July 16, for a free Localist Lab session with Matt Robinson from Uptick Marketing! Matt will break down what’s really happening behind the scenes with modern digital advertising, explain why ad performance can feel unpredictable and share practical ways to improve efficiency and use your budget more effectively.

Sneak Peek

Here’s what you’ll learn over a cup of coffee and breakfast tacos from our sponsor, Ladybird Taco:

Understanding Why Ad Costs Are Rising

Learn what's driving increased advertising costs across platforms like Google and Meta, including growing competition, automation and changes in how ads are delivered and optimized.

Making Sense of Campaign Data

Explore why attribution, analytics and reporting can sometimes feel inconsistent and how to better interpret the information you're seeing when evaluating campaign performance.

Improving Results Without Increasing Budget

Discover practical ways to improve advertising efficiency, reduce wasted spend and make smarter decisions about where and how you invest your marketing dollars.

Whether you run campaigns in-house or work with an agency, you’ll leave with a clearer understanding of how digital advertising platforms operate today and what adjustments can help improve your results.

Meet the Speaker

Matt Robinson is the Director of Advertising and Analytics at Uptick Marketing and incumbent President of AMA (American Marketing Association) Birmingham. He earned his degree in Advertising from the University of Alabama and has worked across digital strategy, media planning, publisher-side operations and campaign execution throughout his career.

At Uptick, Matt helps businesses better understand and improve the performance of their digital advertising campaigns through paid media strategy, analytics and conversion tracking.

Cost: Free when you register
Location: Saturn | Avondale
Address: 200 41st St S, Birmingham, AL 35222
Extras: Free coffee + breakfast tacos from our sponsor, Ladybird Taco