What We Ask Google by Simon Rogers, at Heffers Bookshop

Mining two decades of Google's data, the book offers a deeply fascinating and entertaining snapshot of our collective brain, shedding light on humanity's endless gift for curiosity.

Ever wondered what goes through other people’s minds – their silly questions, their inner anxieties, hopes and dreams?

In What We Ask Google, the company's Data Editor Simon Rogers explores insights from the world's biggest dataset: an epic snapshot, two decades long and counting, of our collective brain. What it reveals about us might surprise you.

• In June the UK sees a spike in searches for ‘how to help a bee’
• 'Where is Chuck Norris?' is the 17th most common English language question of all time
• Around the world, it’s 2am when parents want to know how to get their baby to sleep
• Reassuringly, people consistently want to know, ‘How often can you donate plasma?’

Brimming with insights that vary from the playful to the profound, What We Ask Google delves into the momentous and the mundane secrets of what we ask when we get the chance to ask anything, offering a surprisingly hopeful picture of humankind.

Know what’s Happening Next — before everyone else does.

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