What Messages Do to Their Senders: Self-Effects as an Emerging Paradigm for Mass Comm. Research
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Full Title of the Seminar: What Messages Do to Their Senders: Self-Effects as an Emerging Paradigm for Mass Communication Research
Organised by the Department of English and Communication, The Hong Kong Polytechnic University
Abstract:
For almost a century, mass communication research has asked what messages do to the people who receive them. The proliferation of digital methods ushered a new era of a “mass self-communication” in which most messages are self-produced, self-directed, and self-selected, while still being able of reaching a mass audience. That shift raises a new question. What do these messages do to their senders? Expression can affect the expresser at three points—anticipation, composition, and release—and these self-effects may amplify or alter the impact of later reception. This talk distinguishes production’s direct contribution to an outcome from its capacity to change the effects of subsequent messages. It asks when prior production must be explicitly modeled to explain reception, and when existing accounts remain sufficient. The discussion contrasts changes in communicators’ beliefs before reception with shifts in the causal force of subsequent information, and considers what audience-directed communication adds beyond private thought. The findings from an ongoing meta-analysis of self-effects informs competing propositions, which can be tested through experiments that separate production stages from reception and studies that track communication over time.
Biography:
Marko M. Skoric is Associate Professor and Director of the Ph.D. Programme at the Department of Media and Communication at City University of Hong Kong. His teaching and research interests are focused on new media and social change, with a particular emphasis on the civic and political implications of new communication technologies. His research has appeared in peer-reviewed journals such as Computers in Human Behavior, Journal of Computer-Mediated Communication, New Media & Society, and Political Communication. Prof. Skoric currently serves as Associate Editor of New Media & Society, a top-tier interdisciplinary journal examining the societal impacts of digital technologies. He is also a member of the editorial boards of Communication Research, Human Communication Research, and International Journal of Public Opinion Research. His research and commentary have appeared in international news media, including The BBC, The Economist, The Washington Post, and The South China Morning Post and his study on video games cited by the Supreme Court of the United States.
Register NOW! https://polyu.hk/AujBH
Organised by the Department of English and Communication, The Hong Kong Polytechnic University
Abstract:
For almost a century, mass communication research has asked what messages do to the people who receive them. The proliferation of digital methods ushered a new era of a “mass self-communication” in which most messages are self-produced, self-directed, and self-selected, while still being able of reaching a mass audience. That shift raises a new question. What do these messages do to their senders? Expression can affect the expresser at three points—anticipation, composition, and release—and these self-effects may amplify or alter the impact of later reception. This talk distinguishes production’s direct contribution to an outcome from its capacity to change the effects of subsequent messages. It asks when prior production must be explicitly modeled to explain reception, and when existing accounts remain sufficient. The discussion contrasts changes in communicators’ beliefs before reception with shifts in the causal force of subsequent information, and considers what audience-directed communication adds beyond private thought. The findings from an ongoing meta-analysis of self-effects informs competing propositions, which can be tested through experiments that separate production stages from reception and studies that track communication over time.
Biography:
Marko M. Skoric is Associate Professor and Director of the Ph.D. Programme at the Department of Media and Communication at City University of Hong Kong. His teaching and research interests are focused on new media and social change, with a particular emphasis on the civic and political implications of new communication technologies. His research has appeared in peer-reviewed journals such as Computers in Human Behavior, Journal of Computer-Mediated Communication, New Media & Society, and Political Communication. Prof. Skoric currently serves as Associate Editor of New Media & Society, a top-tier interdisciplinary journal examining the societal impacts of digital technologies. He is also a member of the editorial boards of Communication Research, Human Communication Research, and International Journal of Public Opinion Research. His research and commentary have appeared in international news media, including The BBC, The Economist, The Washington Post, and The South China Morning Post and his study on video games cited by the Supreme Court of the United States.
Register NOW! https://polyu.hk/AujBH
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Where is it happening?
HHB101, 1/F, PolyU Hung Hom Bay Campus / Online via Zoom, 8 Hung Lok Rd, Hung Hom, Kowloon, Hong Kong SAR, Hong Kong, Hong Kong
Event Location & Nearby Stays:
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Host or PublisherThe Hong Kong Polytechnic University - Dept of English and Communication
