What makes Great Creative?

In this industry, everyone’s chasing that next level of creative genius. But what sets the greats apart? Join us as we crack the code on what it really takes to make creative that sticks.

We’re bringing together top creative minds to share their insights, strategies, and tips for embracing innovation and breaking through creative blocks. A must-attend for brand marketers and agency creatives looking to network, learn and be inspired by some of the best in the biz!

This is not your standard event. We've crafted a fun-filled agenda guaranteed to get your creative juices flowing:

• 1:00 PM - 3:00PM - Virtual Production Demo: Kick off the afternoon with an exciting demo showcasing the latest in virtual production.
• 3:00 PM - 4:00 PM - Panel Discussion and Q&A: A 60-minute conversation featuring experts from every single stage of the creative process: development, ideation, testing, and delivery.
• 4:00 PM - 6:00 PM - Networking: Connect with fellow creatives and marketing professionals in a chilled setting. Drinks and nibbles provided.

• Difficulty in standing out in a saturated market
• Balancing creativity with ROI
• Keeping up with rapidly changing trends and tech
• Overcoming creative block and fatigue
• Navigating diverse stakeholder expectations

This is an in-person event at Powerhouse Studios, Leeds. You can find us here.

There's limited tickets available, so be quick!

Claire Keegan, Senior Strategist,.

Claire is a seasoned professional with 12 years of experience in the industry and a passion for insight-driven strategy. Currently at The Planning Department and formerly with McCann, she has worked with renowned brands like Matalan, Royal London, United Utilities, and Primula. With a background in brand and creative strategy, Claire is an enthusiastic advocate for close collaboration between Planning & Creative teams, working together to create the conditions for creativity to flourish.

Chris Weston, Creative Director, .

Chris is a Creative Director with 18 years of experience shaping award-winning campaigns for top brands like Panasonic, Rowntree’s, Carlsberg, John Frieda, Cadbury, and Jason’s Sourdough. Currently Creative Director at Finn, Chris previously held the role of Integrated Creative Director at Brave in London, leading creative projects across ATL advertising and digital. His work has been recognised by D&AD, DMA, and MCCA, and he also serves as a mentor for Channel4Skills, School of Thought, and Leeds Arts University. Chris is passionate about crafting original ideas that solve business challenges while making a lasting impact.

Kajel Kumar, Insight Director, .

Kajel is a Qualitative Insight Director at Relish, with over 20 years experience in the industry. She has worked with a range of clients including Estee Lauder, Vodafone, Tesco and B&Q. Kajel thrives on the excitement of creative testing, and the ability to blend innovation with strategic thinking. For her, creative evaluation is not just about optimising performance…it's about pushing boundaries and discovering fresh ways to communicate compelling messages.

During her time at Relish, Kajel has developed tailored approaches that allow clients and agencies to get candid feedback from diverse audiences – from interrogating the big idea, right the way through to the creative execution.

While creative testing certainly has its challenges, those ‘AHA’ moments make it all worthwhile!

Rebecca Jones, CS Director, .

Bex has over 20 years of invaluable experience in PR, client management and strategic leadership. With a career spanning renowned agencies like McCann Manchester, Ketchum, CreativeRace and Finn working with with top brands like Aldi, Bodyform, Pantene, Fiat 500 and Yorkshire Tea; Bex has continually demonstrated her capability in elevating campaigns and growing client relationships.

Here at Powerhouse, Bex brings everyone together—clients, partner agencies, and our production and creative teams—to make sure every project hits the mark and every creative idea is executed to its full potential.

Host or Publisher Powerhouse