WESOS Chicago NW Side: Why Strategic Advertising Matters More Than Ever!

Join us on Thursday May 7, at 11:30 am, to hear from featured member and WESOS Leader speaker Deanna Radulescu and meet other female entrepreneurs, solopreneurs, business owners, and professionals to network, learn, and collaborate.
Enjoy a delicious lunch available for purchase while you connect and network.

What if your business doesn’t actually need more marketing… just a better strategy?

In today’s marketplace, it’s not always the most talented or hardworking businesses that rise to the top—it’s the ones that are seen, remembered, and trusted. The truth is, most entrepreneurs don’t have a visibility problem… they have a consistency and positioning problem.

This powerful session will shift how you think about advertising—from something reactive or optional to something intentional and essential. You’ll walk away understanding how strategic advertising allows you to control your narrative, stay relevant, and become top-of-mind in your industry.

Because in a world where attention is everything, visibility isn’t luck—it’s a strategy.

3 Key Takeaways

1. Visibility = Opportunity

If people don’t consistently see you, they won’t think of you when they need you.

2. Targeted Exposure Beats Mass Marketing

Reaching the right audience (affluent, local, decision-makers) is far more valuable than reaching more people.

3. Consistency Builds Trust—and Trust Drives Sales

One ad won’t change your business. Consistent presence will.

✨ In this session, you’ll discover:

• Why being “good” at what you do isn’t enough without visibility
• How consistency builds trust (and why most businesses miss this)
• The difference between random marketing and strategic advertising
• How to position your brand so the right people notice—and remember—you

https://www.youtube.com/@LabelFreePodcast/podcasts

Deanna Radulescu is a dynamic voice in the world of personal branding, visibility, and authentic leadership. As the creator and host of the Label Free Podcast, she has built a platform centered on empowerment, inspiring others to live boldly and authentically.

Her impact has earned her recognition as a Marquis Who’s Who in America, and she was recently named one of the Top 5 Inspiring Leaders of 2025 by Business Leaders Review. Deanna continues to expand her influence with the upcoming Gold Coast City Lifestyle Magazine, highlighting luxury, culture, and the vibrant energy of Chicago’s prestigious Gold Coast community.

Through her work, Deanna brings a powerful blend of strategy and authenticity—helping entrepreneurs step into greater visibility with confidence and intention.

MEETING SCHEDULE:

• 11:30 AM -12:00 PM Arrival & Open Networking - Order Lunch (your responsibility)
• 12:00 PM Meeting & Presentation Begins
• 1:30 PM Meeting Concludes

WHAT TO BRING:

• About 30 business cards
• Your planner/calendar
• Something to take notes with
• A 30-Second Elevator Pitch about you/your business
• A friend! Invite them to register as a guest.

IMPORTANT INFO REGARDING YOUR RSVP:

Please be aware, we value your reservation as a commitment. Repeat offenders will automatically be moved off the attending list for:

• RSVPing "Yes" and not attending the meeting [no call-no show]
• Cancelling your RSVP less than 24 hours before the meeting begins (especially, when there is a waitlist)
• Consistent tardiness. Understandably, cars break down & people get sick which is why we run on a "3 strikes and you're out" policy.
• We thank you for your understanding as we do our best to accommodate everyone who wants to attend our meetings.

Join us to grow your personal and professional skills, network, and grow authentic relationships! Simply reserve your spot for this event with the appropriate ticket type as either a paid WESOS Network Member or as a Non-Member (Guest).

Not yet a WESOS Member?

• Learn more about WESOS
• Explore our other Chapters
• Join the WESOS network!

• Use Promo Code OLDIRVING10 when purchasing your membership for a 10% discount!

Know what’s Happening Next — before everyone else does.

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Host or Publisher WESOS Network: Chicago Old Irving