Wednesday Workshop #2: Audience

This event is part of the Actualize AiR Artist Development Series, in partnership with Curatorial Resident Regina Carillo. Free and open to the public, with limited spots available.

Upcoming workshops in this series will take place on May 20 and May 27. All at Actualize AiR on Wednesdays from 6-8pm! Explore our eventbrite profile to learn more.

This is a working space for artists who want to move from ideas into action.

Participants will:

• Share about your marketing efforts to date
• Receive feedback, ideas, and support from the group
• Build a clear, personalized action plan

Wednesday Workshop #2: Audience

This interactive workshop helps artists understand, identify, and connect with their audience in a meaningful and sustainable way. Through guided exercises, real-world examples, and group discussion, participants will explore how building an audience goes beyond numbers and becomes a tool for connection, visibility, and growth.

Key themes:

• Identifying your audience
• Building genuine connection vs chasing metrics
• Aligning your work with the right communities
  

Workshop Schedule

Opening & Icebreaker (30 min)

• Introductions
• Who do you think your audience is today?
• Who engages with your work and why?

Understanding Audience in Practice (15 min)

• What does “audience” really mean for artists?
• Examples of artists and creative communities building strong audiences
• Discussion: audience as community vs audience as numbers

Reflection Activity (30 min)

• Participants will define and refine their audience through guided prompts:
• Who is your work for?
• How do people discover your work?
• What emotions, ideas, or experiences do you want your audience to have?

Integration & Application (30 min)

• Where and how to reach your audience: platforms, spaces, and communities

Strategies to build engagement and long-term relationships

• Turning audience insights into actionable steps

Closing & Networking (15 min)

• Share reflections
• Open conversation and connection

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher Actualize AiR