Web Mastery: How to Build a Website to Grow Your Business

Thinking about building a website for your business but not sure where to start? This practical workshop is designed to demystify the world of websites for small business owners.

Whether you are launching a new business, rebuilding an existing website, or recovering from a poor experience with a web developer, this session will help you make informed decisions, avoid costly mistakes, and confidently plan your next steps.

Participants will gain a clear understanding of the major website platforms available, what to consider before investing in a website, and how to create a website that supports business growth.

What you'll learn:

• How to choose the right website platform for your business
• The differences between WordPress, Squarespace, Wix, Shopify and BigCommerce
• Website hosting, security and SSL certificates explained simply
• Important compliance requirements including privacy policies, terms & conditions and cookie disclosures
• Tips for choosing and purchasing the right domain name
• How to plan website content and manage website migrations
• Design and SEO considerations from the very beginning
• What to look for in a website developer and other professionals you may need
• How to effectively brief a web developer to achieve the best results

Participants will leave with:

• A practical action list to build their website
• Clear direction on which website platform best suits their business needs

This workshop is ideal for:

• New and aspiring small business owners preparing to invest in their first website
• Established businesses planning a website rebuild
• Business owners wanting to better understand the website development process before engaging a developer

📍 Hybrid event — attend in person or online via Zoom. Please indicate your preference when registering. If in-person registrations are low, the workshop will be delivered online only.

Kirri Romero from