WE Master: How to Close More Sales with Email Marketing

Email marketing is one of the most cost-effective ways to close more sales and increase revenue. Email is more important than ever -to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or Supporter of those organizations. This presentation will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to use email to increases their sales and revenue.

Attendees will discover:

o The role of email marketing in helping them acquire new customers

o How to build an email list of their ideal customers

o What types of email increase engagement and generate sales?

o The key elements needed for email marketing success

About Nicole McCullum Founder of

A 2X Entrepreneur, Speaker and Digital Marketing Strategist, Nicole McCullum has been at the forefront of digital marketing for over a decade.

As the founder of Captivate Designs, a web design, digital marketing and digital training company she has used her expertise to help small and mid-size businesses leverage the internet to grow. Nicole has also trained thousands of New York City small business owners and marketing professionals from companies like Gucci, S’well, Nine West, Pfizer and many others on how to execute successful digital marketing strategies.

In addition, she has held workshops in partnership with Google NYC and held entrepreneurship discussions at Facebook Headquarters Menlo Park. Nicole has contributed to and been quoted in distinguished business publications such as Forbes, Inc.com, Bloomberg BusinessWeek, Huffington Post, Black Enterprise, The Wall Street Journal, The Daily Telegraph UK, and many others. In her spare time Nicole enjoys traveling and supporting various hunger projects because she believes no one should ever have to go hungry.

What people say about our workshops:

• “Thank you for having the workshop coupled with the 1:1 coaching to reinforce learning and application.”

• “Actually seeing the process. I attended another webinar with another company and it was very rushed and showed none of the process. This was very helpful in comparison”

• “I'm so grateful to have found WE NYC. I've participated in numerous workshops this summer, and they've all been high quality and well worth the time.

*Important Messages from the Organizer* By registering for this event you hereby consent to the use of your image and/or statements made by you in any official DSBS or City of New York (City) media events and hereby release and hold harmless the City from any liability regarding the use of your image and/or statements for any legitimate government purposes in perpetuity.

Reasonable accommodations are available upon request. If you require accommodations, please contact Michelle Barnes-Anderson, MPA-IG, Director, Office For Disability Services at [email protected].

If you have questions about this WE NYC Program or would like additional information about WE NYC, please e-mail [email protected] or visit we.nyc.

Host or Publisher Women Entrepreneurs NYC (WE NYC)