Visibility Without a Huge Budget: Practical PR for Growing Businesses

You don't need a large marketing budget, a PR agency, or a national media feature to start building visibility for your business.

In this interactive workshop, publicist and founder Kiana Montgomery will break down practical, low-cost strategies entrepreneurs can use to increase awareness, build credibility, and create meaningful connections within their communities. Attendees will learn how to identify stories worth sharing, leverage partnerships, engage local media, and create opportunities that generate visibility long before they're ready to hire a publicist.

Whether you're launching a new business, growing an existing brand, or looking for new ways to reach customers, this session will provide actionable tactics you can begin implementing immediately.

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You will learn:

• How to uncover compelling stories within their business
• Ways to build visibility without spending heavily on advertising
• Partnership and collaboration strategies that expand reach
• How community engagement can become a powerful marketing tool
• What local media and journalists are looking for
• Common visibility mistakes entrepreneurs make and how to avoid them

Ideal for entrepreneurs, small business owners, freelancers, creatives, and founders looking to grow their brand presence on a budget.

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