Virginia Retail Matters 2026

Retail is evolving quickly, and staying informed can help you make stronger decisions for your business and your community.
Virginia Retail Matters 2026 brings together retailers, industry leaders, Main Street organizations, economic development professionals, local governments, property owners, and community partners for a timely look at the forces shaping retail across the Commonwealth.
This year’s program will feature the release of new Virginia-focused retail research, expert-led conversations, and practical insight into topics including:
• Virginia’s retail economy and changing consumer expectations
• How small businesses are using AI to save time, strengthen operations, and market more effectively
• What Gen Z shoppers value, how they discover local businesses, and what earns their loyalty
• The trends, challenges, and opportunities shaping Main Street retail
Attendees will also have time to connect with fellow retailers and community leaders, enjoy lunch and light refreshments, and receive a professional headshot during registration and networking.
Whether you own a retail business, support a downtown district, work in economic development, or help shape the communities where local businesses operate, Virginia Retail Matters offers valuable context for the decisions ahead.